))
A Dealer's OMG Guide to All Things OTT w/ Matt Wilson
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on May 30, 2024 04:11 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 421051877 series 2799841
Contenido proporcionado por Reunion Marketing. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Reunion Marketing o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the KPI Cafe, Matt Wilson of Silverback Advertising takes us back into the Wild, Wild West of OTT. He and host Dane Saville cover a full gamut of topics to help dealers be able to ask the right questions of their vendor partners by building a fundamental understanding of this strategy. So whether you're a novice who wants insights on why you should leverage OTT or have been using it and want more in-depth perspective on optimizing your campaign, there's actionable tidbits for everyone.
You'll even learn some brand new vocabulary in the episode, like "inmarketedness."
Here's what you can expect:
Matt Wilson's Automotive Origins (2:48)
Defining the Purpose of OTT (6:11)
- TV Programming to Cableless Folks
- Devices, OTT, CTV
Dealer Objectives to Help Make Strategic Decisions (8:25)
- Campaign Goal
- "Legitimate" Content
- Audience, not the Program
- Placements
- Wild, Wild West
How OTT Stands Out from TV (12:26)
- Vanity Metrics
- Targeting
- Traffic
- Anecdote
How Does Audience Building Happen for OTT? (18:34)
- No Consistency Across Platforms
- "Inmarketedness"
- Data Source
Adding Layer of Depth to Strategy (21:23)
- Geofencing
- Fixed Ops
Breakdown of OTT Ad Types (22:45)
- Buyback, Lease, Brand, QR Codes
Optimization in OTT (24:36)
- Silverback Example
- Machine Learning
- Ad Duration Recommendation
Ability to Optimize Quickly? (28:29)
- Creative Production Barrier
- Template Approach
- Quick Upload
How to Develop Creative from Audience (30:10)
Biggest Challenges in Dealers Using OTT Correctly (32:30)
- Perception
- Branding AND Low-Funnel, Results-Driven
Is OTT Accessible to Dealer's of All Market Conditions? (35:17)
- Costs/Minimums
- Big Span
Questions Dealers Should Ask OTT Providers Before Doing Business (37:54)
Capíttulos
1. Matt Wilson's Automotive Origins (00:02:48)
2. Defining the Purpose of OTT (00:06:11)
3. Dealer Objectives to Help Make Strategic Decisions (00:08:26)
4. How OTT Stands Out from TV (00:12:26)
5. How Does Audience Building Happen for OTT? (00:18:34)
6. Adding Layer of Depth to Strategy (00:21:23)
7. Breakdown of OTT Ad Types (00:22:45)
8. Optimization in OTT (00:24:36)
9. Ability to Optimize Quickly (00:28:29)
10. How to Develop Creative from Audience (00:30:10)
11. Biggest Challenges in Dealers Using OTT Correctly (00:32:30)
12. Is OTT Accessible to Dealer's of All Market Conditions? (00:35:17)
13. Questions Dealers Should Ask OTT Providers Before Doing Business (00:37:54)
58 episodios
Compartir
