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The EASY Way to Fix Cart Abandonment (for SaaS Startups)
Manage episode 450003032 series 3035823
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Hey my friend,
It's Jordan P. Anderson.
The Most Expensive Button On Your Website...
Let’s talk about that little back arrow at the top left of your checkout page.
It’s not your pricing page that’s costing you money. It’s not your contact sales button. It’s that innocent-looking back button.
Why Cart Abandonment Isn’t What You Think
When someone starts your signup flow, they’ve already made several positive decisions:
They found your solution. They read your features. They checked your pricing. They clicked “sign up.” They started entering information.
That’s a series of “yes” decisions before they hit that back button.
The Four Types of Cart Abandonment
Here’s what’s actually happening when people leave your checkout:
Type 1: The Interruption
They got pulled into a meeting. Their kid needed attention. Their phone rang. They fully intended to come back, but they forgot.
Type 2: The Hesitation
They hit a form field they weren’t prepared for. Maybe you asked for company size. Maybe you asked for budget information they need to check.
Type 3: The Internal Approval
They need to run this by their team or their boss. They’re actually your champion, but they need help selling it internally.
Type 4: The Comparison Shopper
They’re seriously considering you, but they want to check one or two other options first.
Why Most Recovery Attempts Fail
Most founders handle cart abandonment wrong.
They either:
1. Give up completely
2. Start discounting immediately
Both approaches miss the point entirely.
A Different Approach to Recovery
These people have already convinced themselves they need your solution. Your job isn’t to resell them. It’s to help them finish what they started.
I’ve put together a complete video breaking down the exact system that brings these customers back:
What You’ll Learn
In this video, I break down:
* The exact timing window for recovery
* Why the first 60 minutes matter most
* How to handle each type of abandonment
* The email sequence that brings them back
* How to track what’s working
The Core Principle
Here’s what makes this whole system work:
People who abandon cart haven’t changed their mind. They just got interrupted.
Understanding this changes everything about how you handle recovery.
Watch the video.
Implement the system.
And start helping your customers finish what they started.
Talk to you soon,
Jordan P. Anderson
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
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