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Contenido proporcionado por Jason Stapleton. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jason Stapleton o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Future of Marketing is Category Design
Manage episode 377887979 series 2342433
Contenido proporcionado por Jason Stapleton. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jason Stapleton o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”.
If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.
As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.
If you listen to one podcast episode this year, it should be this one.
Visit Eddie and Chris's site: https://www.categorypirates.com/
Books Mentioned
Play Bigger: https://amzn.to/3tcowFg
The 22 Laws of Category Design: https://amzn.to/3PQwPj5
Snow Leopard: https://amzn.to/3Rxtgzs
== What to do Next ==
Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/
Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer
Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj
// FOLLOW ME //
Twitter - https://twitter.com/Jason_Stapleton
Youtube - https://www.youtube.com/jasonstapletonofficial
Instagram - https://www.instagram.com/StapletonConsulting/
Website - https://jasonstapleton.com/
773 episodios
Compartir
Manage episode 377887979 series 2342433
Contenido proporcionado por Jason Stapleton. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jason Stapleton o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”.
If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.
As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.
If you listen to one podcast episode this year, it should be this one.
Visit Eddie and Chris's site: https://www.categorypirates.com/
Books Mentioned
Play Bigger: https://amzn.to/3tcowFg
The 22 Laws of Category Design: https://amzn.to/3PQwPj5
Snow Leopard: https://amzn.to/3Rxtgzs
== What to do Next ==
Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/
Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer
Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj
// FOLLOW ME //
Twitter - https://twitter.com/Jason_Stapleton
Youtube - https://www.youtube.com/jasonstapletonofficial
Instagram - https://www.instagram.com/StapletonConsulting/
Website - https://jasonstapleton.com/
773 episodios
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Similar a The Jason Stapleton Program
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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continue reading
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continue reading
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continue reading
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