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Contenido proporcionado por Jake Dunlap. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jake Dunlap o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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GTM Shift: Focusing on Outcomes Over Volume Metrics Can 3x Conversion Rates

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Manage episode 406413615 series 2948163
Contenido proporcionado por Jake Dunlap. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jake Dunlap o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, Jake discusses two critical pillars of the current Go-to-Market (GTM) strategy, emphasizing the need to focus on outcomes rather than just volume metrics and the importance of implementing hyper-customized touch points in outbound strategies. He argues against the traditional belief that more activities automatically lead to more meetings, advocating for a shift from quantity to quality in sales efforts. Jake underlines the significance of meaningful conversations and outcome-focused sales strategies for improving conversion rates and aligning sales activities with broader business objectives. He also highlights the necessity of personalization in customer interactions, supported by data showing improved click-through and conversion rates through personalized communication. The episode concludes with a call to action for sales professionals to adopt a more nuanced, customer-centric approach to sales, moving away from volume metrics and towards strategies that prioritize quality interactions and personalization.

______________________________________________

This is an area organizations struggle most and just by swapping to outcome-based metric tracking, you’ll 3X conversions

______________________________________________

Pre-order the book for access to exclusive content, The Innovative Seller Community, and a ticket to the Summit (more details on that coming):

https://www.jakedunlap.com/the-innovative-seller

______________________________________________

AI Unleashed: https://bit.ly/ai-unleashed-series

AI Sales Prompt Pro: https://skaled.com/insights/ai-sales-prompt-pro/

AI Sales Accelerator Workshops: https://skaled.com/insights/ai-sales-accelerator/

______________________________________________

Sign up for the Modern Leader newsletter for more tips and talks from Jake:

Email: https://skaled.com/modern-leader-sign-up

LinkedIn: https://bit.ly/modern-leader-newsletter

______________________________________________

Follow Jake:

LinkedIn: https://linkedin.com/in/jakedunlap

Instagram: https://instagram.com/jake_dunlap_

Twitter: https://twitter.com/jaketdunlap

Website: https://jakedunlap.com

  continue reading

208 episodios

Artwork
iconCompartir
 
Manage episode 406413615 series 2948163
Contenido proporcionado por Jake Dunlap. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jake Dunlap o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, Jake discusses two critical pillars of the current Go-to-Market (GTM) strategy, emphasizing the need to focus on outcomes rather than just volume metrics and the importance of implementing hyper-customized touch points in outbound strategies. He argues against the traditional belief that more activities automatically lead to more meetings, advocating for a shift from quantity to quality in sales efforts. Jake underlines the significance of meaningful conversations and outcome-focused sales strategies for improving conversion rates and aligning sales activities with broader business objectives. He also highlights the necessity of personalization in customer interactions, supported by data showing improved click-through and conversion rates through personalized communication. The episode concludes with a call to action for sales professionals to adopt a more nuanced, customer-centric approach to sales, moving away from volume metrics and towards strategies that prioritize quality interactions and personalization.

______________________________________________

This is an area organizations struggle most and just by swapping to outcome-based metric tracking, you’ll 3X conversions

______________________________________________

Pre-order the book for access to exclusive content, The Innovative Seller Community, and a ticket to the Summit (more details on that coming):

https://www.jakedunlap.com/the-innovative-seller

______________________________________________

AI Unleashed: https://bit.ly/ai-unleashed-series

AI Sales Prompt Pro: https://skaled.com/insights/ai-sales-prompt-pro/

AI Sales Accelerator Workshops: https://skaled.com/insights/ai-sales-accelerator/

______________________________________________

Sign up for the Modern Leader newsletter for more tips and talks from Jake:

Email: https://skaled.com/modern-leader-sign-up

LinkedIn: https://bit.ly/modern-leader-newsletter

______________________________________________

Follow Jake:

LinkedIn: https://linkedin.com/in/jakedunlap

Instagram: https://instagram.com/jake_dunlap_

Twitter: https://twitter.com/jaketdunlap

Website: https://jakedunlap.com

  continue reading

208 episodios

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