#726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello

The Internet Marketing Podcast

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you.

In this episode:

24:33 Why simplifying and minimizing jargon builds trust.

31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas.

34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.

40:00 It’s not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.

50:06 Why it’s important to trust in your product and have well-managed site.

Resources mentioned:

https://www.screamingfrog.co.uk/seo-spider/

https://cloud.google.com/generative-ai-studio

https://chatgpt.com

More about our panelists:

Neha Khanna – https://www.linkedin.com/in/nkkhanna/

Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more.

Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/

Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools.

Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/

Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency.

Lucia Dello – https://www.linkedin.com/in/luciadello/

Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations.

To find out more about us and the show visit https://internetmarketingpodcast.org

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