Sally Susman - Breaking Through

The Innovation Show

The Power of Communication: Insights from Sally Susman, Author of 'Breaking Through' In this episode, Aiden welcomes Sally Susman, author of 'Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World' to discuss the vital role of communication in professional and personal settings. Sally shares insights from her extensive career, including her experiences working with top leaders at Pfizer, Estee Lauder, and American Express. The discussion explores the misconception of communication as a soft skill, the importance of authentic outreach, the power of gratitude, and Susman's innovative approaches during the COVID-19 pandemic. Sally also emphasises curiosity, creativity, and intentionality as key components for effective communication. Throughout the episode, real-life anecdotes and practical advice offer listeners valuable lessons on leadership and connection. 00:00 Introduction and Guest Welcome 00:39 The Importance of Communication 03:24 Lessons from Estee Lauder 06:09 Personal Background and Family Influence 08:51 The Power of Gratitude 13:15 Perfecting Your Pitch 23:02 Humour in the Workplace 29:36 Challenges at Pfizer 32:03 Facing the Biopharma Reputation Challenge 33:37 The Pandemic's Impact and New Leadership 35:02 Albert Bourla's Bold Vision 36:30 Revolutionising Vaccine Development 37:25 The Media's Role in the Journey 38:55 Pfizer's Transformation and Recognition 40:46 Innovative Leadership and Personal Growth 49:30 Curiosity and Creativity in Action 56:47 The Power of Intentionality 58:46 Concluding Thoughts and Inspirations