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Episode 21 - Prof. G Shainesh discusses Marketing insights & disruptions in Business Models
Manage episode 347612312 series 2778467
Contenido proporcionado por The IIMB Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The IIMB Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In the 21st episode, Prof. Shainesh, discusses his coauthored classic marketing management book with Professor Philip Kotler, Kevin Keller, Alexander Chernev, and Jagdish Sheth. The book is regarded as the bible of marketing, the book talks about the disruptions in industries and business models due to digitalization globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of data analytics and artificial intelligence. The talk gives insights into the various aspects of digital marketing, from its evolution to the way forward.
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Manage episode 347612312 series 2778467
Contenido proporcionado por The IIMB Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The IIMB Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In the 21st episode, Prof. Shainesh, discusses his coauthored classic marketing management book with Professor Philip Kotler, Kevin Keller, Alexander Chernev, and Jagdish Sheth. The book is regarded as the bible of marketing, the book talks about the disruptions in industries and business models due to digitalization globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of data analytics and artificial intelligence. The talk gives insights into the various aspects of digital marketing, from its evolution to the way forward.
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continue reading
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continue reading
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