Partnerships with Cathryn Barnard and Jennifer Sproul

The IABC EMENA Podcast

Join Cathryn Barnard and Jennifer Sproul as we talk about business partnerships both for external and internal communication. We cover what is needed for a good partnership, the benefits of building a community and personal satisfaction from work in this field. Cathryn Barnard also talks about her work on the freshly released Carbon Almanac with Seth Godin. Cathryn (Cat) is the Co-founder and Director of Working the Future. She helps business leaders design, build and optimise lean and agile organisations. Jennifer Sproul is the Chief Executive at the Institute of Internal Communication and has also worked with the Market Research Society in London. Her background is in marketing publishing and membership organisations. At the end of our podcast we have a challenge for you. We hope you enjoy listening to Cat and Jen.