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Contenido proporcionado por Tom and IAB UK. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tom and IAB UK o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Agency Perspective on Retail Media, in partnership with Tesco Media and Insight Platform
Manage episode 445728882 series 1934726
Contenido proporcionado por Tom and IAB UK. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tom and IAB UK o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Welcome back to The IAB UK Podcast and the third part of this Retail Media miniseries, produced in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy.
In this final episode, we take a deep-dive into how agencies are leveraging retail media effectively. James Chandler is joined in the studio by OMD UK’s Vicky Fox and Wavemaker’s Andy Collins, alongside Tesco Media & Insight Platform’s Steve Edwards, to unpack the role that retail media can play within omnichannel strategies and how to break out specialist silos so that expertise is embedded throughout the planning process.
You can also watch this episode in full on YouTube at: https://youtu.be/r14yuS5Tgj4
Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/
Hosted on Acast. See acast.com/privacy for more information.
219 episodios
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Manage episode 445728882 series 1934726
Contenido proporcionado por Tom and IAB UK. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tom and IAB UK o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Welcome back to The IAB UK Podcast and the third part of this Retail Media miniseries, produced in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy.
In this final episode, we take a deep-dive into how agencies are leveraging retail media effectively. James Chandler is joined in the studio by OMD UK’s Vicky Fox and Wavemaker’s Andy Collins, alongside Tesco Media & Insight Platform’s Steve Edwards, to unpack the role that retail media can play within omnichannel strategies and how to break out specialist silos so that expertise is embedded throughout the planning process.
You can also watch this episode in full on YouTube at: https://youtu.be/r14yuS5Tgj4
Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/
Hosted on Acast. See acast.com/privacy for more information.
219 episodios
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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