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The Essential Buyer Reality Check: Save Time and Close More Deals
Manage episode 438816107 series 3237066
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In this episode of the HyperFast Agent Show, Dan Lesniak introduces the concept of a "Buyer Reality Check Analysis," a critical step real estate agents should perform with buyers before showing them any homes. This process helps align buyer expectations with market realities by reviewing their criteria—price, location, and property features—and running live MLS searches to see what matches in the market. By using this data-driven approach, agents can prevent frustration, save time, and increase client satisfaction by ensuring buyers have realistic expectations. Dan emphasizes the importance of performing this step upfront to streamline the home-buying process and improve future referrals and repeat business.
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Join Dan as he discusses:
- **Buyer Reality Check Analysis**: A process that helps align buyers' expectations with the current market by reviewing price, location, and property features using MLS data.
- **Criteria Adjustment**: How to handle situations where buyers' expectations do not match available inventory, and guide them to adjust price, location, or home features accordingly.
- **Saving Time and Increasing Referrals**: The benefits of performing the Reality Check early, including shortening the time it takes to close deals and increasing future repeat business and referrals.
Notable Quote
"You're letting the market be the bad guy—using data to show buyers what’s realistic, rather than you having to tell them their expectations are off." -Dan Lesniak
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