¡Desconecta con la aplicación Player FM !
Podcasts que vale la pena escuchar
PATROCINADO


The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters
«
»
E308 - From Command to Connection -Transforming Podcast Engagement with Pathways to Action
Manage episode 443062359 series 3383368
Episode 308 - From Command to Connection -Transforming Podcast Engagement with Pathways to Action
The concept of a "call to action" (CTA) has deep roots in marketing and advertising, but its application in podcasting requires a more nuanced approach. Let's explore the history of CTAs and how podcasters can adapt this concept to better serve their listeners. Evolution of the Call to Action
The term "call to action" originated in traditional advertising, where marketers sought to prompt immediate responses from consumers
Initially, CTAs were direct commands like "Buy Now!" or "Call Today!" designed to drive sales or generate leads. As marketing evolved, so did CTAs, becoming more sophisticated and tailored to specific audience segments and platforms. Rethinking CTAs for Podcasting
In podcasting, the traditional CTA model often falls short. Podcasts are an intimate medium, fostering a personal connection between host and listener.
This relationship calls for a more thoughtful approach to engagement.Instead of a "call to action," podcasters should consider creating a "path to action" - a gentler, more audience-centric approach that prioritizes listener benefit over host or sponsor gain. From Command to Opportunity
Bad CTA Example: "Don't forget to rate and review our show on Apple Podcasts!"
This common podcast CTA focuses solely on benefiting the podcast, without offering value to the listener.
Improved Approach: "If you found today's discussion on personal finance helpful, we'd love to hear your thoughts. Sharing your perspective in a review helps other listeners discover content that might benefit them too."
This approach frames the action as an opportunity for the listener to contribute to a community and help others, rather than a command to perform a task for the podcast's benefit. Audience-First Engagement
Bad CTA Example: "Visit our website to buy our merchandise!"
This direct sales pitch can feel jarring and self-serving in the context of a podcast.
Improved Approach: "We've curated a collection of resources related to today's topic on our website, including some exclusive content for our listeners. While you're there, you might also want to check out our merch store, where each purchase helps support the show."
This approach leads with value for the listener, making the commercial aspect secondary and optional. Creating Interactive Experiences
Bad CTA Example: "Follow us on social media!"
This generic request doesn't provide a compelling reason for listeners to engage.
Improved Approach: "Join our vibrant community on Instagram, where we continue the conversation from each episode. Share your insights using #[PodcastName], and you might hear your thoughts discussed on next week's show!"
This invites listeners to become active participants in an ongoing dialogue, extending the podcast experience beyond the audio. Conclusion
As podcasters, our goal should be to create paths to action that enrich our listeners' experiences, rather than simply issuing commands.
By focusing on providing value, fostering community, and creating interactive opportunities, we can build stronger, more engaged audiences who choose to take action because it benefits them, not just the podcast.
Remember, in podcasting, the relationship with the listener is paramount.
Every suggestion for engagement should be framed as an opportunity for the listener to enhance their experience, learn more, or connect with like-minded individuals.
This approach not only respects the listener but also builds a more loyal and active audience in the long run.
https://workwithbranded.com/branded-podcast/ ___ Meet with Dave for a free consult to help you with your podcast
https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners ___ https://howtopodcast.ca
539 episodios
E308 - From Command to Connection -Transforming Podcast Engagement with Pathways to Action
The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters
Manage episode 443062359 series 3383368
Episode 308 - From Command to Connection -Transforming Podcast Engagement with Pathways to Action
The concept of a "call to action" (CTA) has deep roots in marketing and advertising, but its application in podcasting requires a more nuanced approach. Let's explore the history of CTAs and how podcasters can adapt this concept to better serve their listeners. Evolution of the Call to Action
The term "call to action" originated in traditional advertising, where marketers sought to prompt immediate responses from consumers
Initially, CTAs were direct commands like "Buy Now!" or "Call Today!" designed to drive sales or generate leads. As marketing evolved, so did CTAs, becoming more sophisticated and tailored to specific audience segments and platforms. Rethinking CTAs for Podcasting
In podcasting, the traditional CTA model often falls short. Podcasts are an intimate medium, fostering a personal connection between host and listener.
This relationship calls for a more thoughtful approach to engagement.Instead of a "call to action," podcasters should consider creating a "path to action" - a gentler, more audience-centric approach that prioritizes listener benefit over host or sponsor gain. From Command to Opportunity
Bad CTA Example: "Don't forget to rate and review our show on Apple Podcasts!"
This common podcast CTA focuses solely on benefiting the podcast, without offering value to the listener.
Improved Approach: "If you found today's discussion on personal finance helpful, we'd love to hear your thoughts. Sharing your perspective in a review helps other listeners discover content that might benefit them too."
This approach frames the action as an opportunity for the listener to contribute to a community and help others, rather than a command to perform a task for the podcast's benefit. Audience-First Engagement
Bad CTA Example: "Visit our website to buy our merchandise!"
This direct sales pitch can feel jarring and self-serving in the context of a podcast.
Improved Approach: "We've curated a collection of resources related to today's topic on our website, including some exclusive content for our listeners. While you're there, you might also want to check out our merch store, where each purchase helps support the show."
This approach leads with value for the listener, making the commercial aspect secondary and optional. Creating Interactive Experiences
Bad CTA Example: "Follow us on social media!"
This generic request doesn't provide a compelling reason for listeners to engage.
Improved Approach: "Join our vibrant community on Instagram, where we continue the conversation from each episode. Share your insights using #[PodcastName], and you might hear your thoughts discussed on next week's show!"
This invites listeners to become active participants in an ongoing dialogue, extending the podcast experience beyond the audio. Conclusion
As podcasters, our goal should be to create paths to action that enrich our listeners' experiences, rather than simply issuing commands.
By focusing on providing value, fostering community, and creating interactive opportunities, we can build stronger, more engaged audiences who choose to take action because it benefits them, not just the podcast.
Remember, in podcasting, the relationship with the listener is paramount.
Every suggestion for engagement should be framed as an opportunity for the listener to enhance their experience, learn more, or connect with like-minded individuals.
This approach not only respects the listener but also builds a more loyal and active audience in the long run.
https://workwithbranded.com/branded-podcast/ ___ Meet with Dave for a free consult to help you with your podcast
https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners ___ https://howtopodcast.ca
539 episodios
すべてのエピソード
×
1 E404 - Biblically Speaking Podcast, and an Impressive List of Tools That Can Help Your Podcast with CO-HOST - Cassian Bellino 50:31

1 Video Version - CO-HOST - Bob LeMent - When There Was Only 50 Podcasts, Your Podcast Persona, and a Blue Cat 42:37

1 The Daily Dave - Podcasting Tips - How Many Books Do You Need to Write to be an Author - How many podcast episodes to be a podcaster 11:19

1 E403 - Curiosity Ignited - How Well-Crafted Questions Can Elevate Your Podcast Conversations 30:45

1 E402 - SEO Optimizers - Target keywords and What your biggest opportunities are in SEO with CO-HOST - Brandon Leibowitz 44:31

1 E401 - Share, Strategize, & Shine, a holistic approach to podcast strategy with CO-HOST - Caroline Hull 41:15

1 E400 - MowPod Shares His Free Tool for Podcasters and How MowMedia Can Help Podcasters with CO-HOST - Mike Wiston 40:39

1 E399 - The Power of the Pause to Make Your Podcast Better - Enhancing Your Podcast Communication 33:34

1 E398 - MIC's Podcast Club Online Community and Support For Podcasters Around The World with CO-HOST - Vic Turnbull 50:21

1 E397 - Stampede.Social, Is Social Media Still Important for a Podcast, Interviewing Famous Guests with CO-HOST - Jeffrey Dwoskin 46:20


1 E396 - Podcast Editor, Musical Tips For Podcasters and Hiring An Editor with CO-HOST - Roger Heathers 43:30

1 E395 - The Future of Podcasting, A.I. and Meeting With Other Podcasters with CO-HOST - Coffee with Steph Fuccio 37:51

1 Podpacer.com, New Podcaster AI Tool Episode Coming Soon and A Free Roast Your Show Tool - Daily Dave - Podcast Tips 8:05

Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.