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Penny Norman on Teen Behaviour Change
Manage episode 347943315 series 3411854
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This week we speak with Penny Norman, Strategy Director at Rescue, a behavioural change agency working with Governments and non-profits to tackle behavioural health campaigns in the U.S, specifically nicotine, cannabis and opiods.
https://www.linkedin.com/in/pennynorman/
https://rescueagency.com/webinars
We talk about the subcultures within the 'teen' bracket, how to engage youth audiences to influence behaviour, whether that's preventative or informative and Penny shares lots of advice on how to improve the conversation, better understand the drivers of drug use and to develop the right mix of measures to indicate attitude and behaviours are changing.
Penny mentions...
Stoner Sloth campaign https://www.theguardian.com/society/2015/dec/20/stoner-sloth-anti-drug-campaign-gets-reality-check-as-medical-experts-walk-away
YMCA $10 a day childcare https://www.owensoundsuntimes.com/news/local-news/ymca-child-care-refunds-start-toward-average-10-per-day-promise
Laced and Lethal in King County https://www.lacedandlethal.com/
Research using fake teen accounts to test how easy it is to use Instagram to access drugs https://www.businessinsider.in/tech/news/instagram-makes-it-very-easy-for-teens-to-find-drugs-on-the-platform/articleshow/88157357.cms
Meta legit script approval https://en-gb.facebook.com/business/help/787684018620830
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