What Founders Need To Know About B2B Sales And Marketing - With Dave Kellogg (Balderton Capital) The Growth Hub podcast

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What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)

1y ago 28:36

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Contenido proporcionado por The Growth Hub Podcast and Advance B2B. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Growth Hub Podcast and Advance B2B o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!

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109 episodios

#Business #Advance B2B #Growth Hub

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What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)

The Growth Hub Podcast

45 subscribers

published 1y ago

Compartir

MP3•Episodio en casa

Contenido proporcionado por The Growth Hub Podcast and Advance B2B. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Growth Hub Podcast and Advance B2B o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!

… continue reading

109 episodios

#Business #Advance B2B #Growth Hub

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