))
Chris Veillon leads branding strategy for greenhouse produce
Manage episode 339419013 series 3043141
Contenido proporcionado por The Grower Calling and The Grower. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Grower Calling and The Grower o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The journey from commodities to brands is traced by the chief marketing officer, a 15-year veteran of the greenhouse industry. The branding of greenhouse vegetables has reached such sophistication that a kitchen was built inside the new marketing quarters of the Leamington, Ontario operation. It serves as the hub for creating recipes and content for an omni-channel universe. The Grower is 'Digging Deeper' into the September cover story and speaking with Chris Veillon about the strategy behind marketing Pure Flavor produce.
…
continue reading
98 episodios
Compartir
