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Episode 8 - How We Prove the Value of SEO and Content Marketing to Clients
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Contenido proporcionado por Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer.
We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads due to where they were already ranking for high-intent keywords. Now, we had the challenge of presenting the argument and data to them.
In Episode 8, we share projections that we did to help make the case that we were on the cusp of achieving ROI and share our thoughts and analysis of where the client is at 7 months into the engagement.
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