Getting Started with Business Storytelling

The Great Canadian Leadership Podcast

Are you using storytelling in business to motivate, inspire or persuade your audience(s)? Are you thinking, “Sure, I’d love to try, but where and how do I start this?”

This episode can help! Rance Greene gives us a masterclass on how we can create and design relevant stories to connect, inspire, guide or persuade others with a clear call to action.

Our guest Rance Greene is a Story Designer, Author, Speaker, and owner of Needastory.com and the School Of Story Design. Rance formed these companies for those who struggle with storytelling at work. His methodology—Story Design—gives leaders and talent development professionals a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas.

Rance shares his diverse journey from Actor, Playwright, Choreographer, working with Inner City Youth to working with leaders in health insurance compliance and how stories created a common language that connected them all. Stories bring the emotional content, making facts relatable, more concrete, and fun, and persuade people to action.

Listen in as we share how to get started with business storytelling and why it matters to your leadership and audiences.

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