BABOYOT with Jeff Wiguna of Kuju Coffee: How a Clear Vision, Consistency & Patience Lead to Success

The Good Food CFO podcast

This is a testament to the power of building a business on your own terms.

When you focus on YOUR vision, the health of your business and brand loyalty, and have the patience to see those seeds blossom, there is no limit to what you can achieve.

In this episode, Sarah welcomes Jeff Wiguna to the show. Jeff is the co-founder and CEO of Kuju Coffee, the leading single-serve pour over brand in the US built on the foundation of their outdoor roots. They discuss the origins of his outdoor-focused coffee company, which began with a successful Kickstarter campaign in 2015.

Jeff emphasizes the importance of brand consistency, customer trust, and understanding market dynamics. He also talks about the strategic decision to avoid traditional venture capital funding, focusing instead on profitability and organic growth. They touch on the significance of cash flow, forecasting, and honest business relationships. Jeff also highlights the value of patience in business and his vision for using his brand to support children in the foster system.

Tune in to hear:

• If a Kickstarter campaign is still a viable method of initial funding

• Importance of consistency in what differentiates your business

• What it truly means to have a healthy business

• The value of patience in business and its impact on long-term vision

• An argument for avoiding traditional venture capital funding

• And much more!

Bonus Clips from this Episode:

Can You Build a Successful CPG Business without Funding?

What Role Does Brand Loyalty Play in Growing Your Sales Channels?

Connect with Jeff

Website: Kuju Coffee

LinkedIn: Jeff Wiguna

Instagram: @kujucoffee

From our News Segment

How Pod Foods is helping Brands impacted by the closure of Foxtrot and Dom’s

Founders supporting each other on Instagram

BABOYOT Member Highlight

Boichik Bagels

Annual Member - Emily Winston

Website: Boichik Bagels

Instagram: @boichikbagels

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