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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

hace 11 días27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

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The Geekbox: Episode 670

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Contenido proporcionado por Ryan Scott. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ryan Scott o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Wherein we discuss comic reprints and reissues, Higgins' cord-cutting, Ghostbusters: Frozen Empire, the future of Friday the 13th, Deadpool & Wolverine (major spoiler warning!), and the Nintendo Museum. Starring Ryan Scott and Ryan Higgins.

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690 episodios

The Geekbox podcast artwork

The Geekbox: Episode 670

75 subscribers

published hace un año

Compartir

MP3•Episodio en casa

Contenido proporcionado por Ryan Scott. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ryan Scott o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Wherein we discuss comic reprints and reissues, Higgins' cord-cutting, Ghostbusters: Frozen Empire, the future of Friday the 13th, Deadpool & Wolverine (major spoiler warning!), and the Nintendo Museum. Starring Ryan Scott and Ryan Higgins.

… continue reading

690 episodios

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The Geekbox

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The Geekbox: Episode 684 1:21:51

hace 8 días1:21:51

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1:21:51

Wherein we discuss the live-action Gundam movie, Disney remakes, Nintendo's film aspirations, Pretty Sailor Moon: The Super Live, touring the Pokemon Company, Severance, Abiotic Factor, and Dragon Quest. Starring Ryan Scott, Justin Haywald, and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 683 1:02:52

hace 21 días1:02:52

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1:02:52

Wherein we discuss Severance (massive spoilers up through season 2 episode 9!), Gundam Breaker 4, Monster Hunter Wilds, and The Roottrees Are Dead. Starring Ryan Scott, Justin Haywald, and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 682 1:17:01

hace 5 weeks1:17:01

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1:17:01

Wherein we discuss this week's tragic celebrity deaths, Mobile Suit Gundam GQuuuuuuX, Severance (massive spoilers up through season 2 episode 7!), and the 2025 Academy Awards. Starring Ryan Scott, Justin Haywald, and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 681 1:44:12

hace 7 weeks1:44:12

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1:44:12

Wherein we discuss Captain America: Brave New World, the Fantastic Four: First Steps trailer, Heretic, Nosferatu, The Substance, Metaphor: ReFantazio, Shin Megami Tensei V: Vengeance, more upcoming Japan visits, and Severance (major spoiler warning for season 2!). Starring Ryan Scott, Adam Fitch, Justin Haywald, and Ryan Higgins.…

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The Geekbox

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The Geekbox: Episode 680 1:24:13

hace 9 weeks1:24:13

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1:24:13

Wherein we discuss Batman: The Last Halloween, Severance (massive spoiler warning through Season 1 Episode 3), the return of Buffy the Vampire Slayer, sitcoms in the 2020s, and Matlock (and other old people shows we're into). Starring Ryan Scott and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 679 1:40:50

hace 11 weeks1:40:50

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1:40:50

Wherein we discuss Marvel Snap, Marvel Rivals, the Nintendo Switch 2, Elden Ring Nightreign, Farming Simulator 25, Severance, Shogun, Ichi the Killer, our favorite dumb anime, and David Lynch. Starring Ryan Scott and Ryan Higgins, with special guest Josh Epstein.

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The Geekbox

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The Geekbox: Episode 678 1:19:14

hace 15 weeks1:19:14

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1:19:14

Wherein we discuss the 2024 holiday season and Higgins' latest trip to Japan. Starring Ryan Scott and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 677 1:05:34

hace 17 weeks1:05:34

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1:05:34

Wherein we discuss our cyberpunk reality, Higgins' upcoming Japan trip, Dragon Quest III HD-2D Remake, Mobile Suit Gundam GQuuuuuuX (no that is not a typo), the moviegoing experience in 2024, Kraven the Hunter, Pop Culture Jeopardy, 1980s horror movie box art, and the upcoming Christmas holiday. Starring Ran Scott and Ryan Higgins.…

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The Geekbox

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The Geekbox: Episode 676 1:01:10

hace 19 weeks1:01:10

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1:01:10

Wherein we discuss only the most non-boring topics, like investment accounts, Bluesky adoption rate, Google's would-be breakup, getting used to Windows 11, Dragon Quest III HD-2D Remake, and the very exciting Legend of Zelda timeline. Starring Ryan Scott and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 675 1:00:47

hace 21 weeks1:00:47

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1:00:47

Wherein we discuss the Twitter exodus, Teenage Mutant Ninja Turtles: Splintered Fate, The Legend of Zelda: Echoes of Wisdom, Pokemon Trading Card Game Pocket, the Nintendo Alarmo, Super Nintendo World's Donkey Kong Country, theme park ride tolerance, The Penguin, and Three-Face. Starring Ryan Scott and Ryan Higgins.…

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The Geekbox

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The Geekbox: Episode 674 1:13:58

hace 23 weeks1:13:58

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1:13:58

Wherein we discuss a bunch of utter nonsense, Halloween-adjacent garbage, video game tomfoolery, and other such junk, because this is a spooky Comedy Button takeover, baby. Starring Ryan Scott, with special guests Brian Altano and Max Scoville.

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The Geekbox

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The Geekbox: Episode 673 1:21:19

hace 25 weeks1:21:19

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1:21:19

Where in we discuss Final Fantasy, The Legend of Zelda: Echoes of Wisdom, Nintendo's latest emulator blowback, Archipelago, Smile 2's creepy viral marketing, Joker: Folie a Deux, DC's upcoming movies, and Uzumaki. Starring Ryan Scott and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 672 1:14:38

hace 29 weeks1:14:38

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1:14:38

Wherein we discuss concert hell, Beetlejuice Beetlejuice, replaying Final Fantasy, and the mystery of why AI is everywhere. Starring Ryan Scott and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 671 1:14:22

hace 31 weeks1:14:22

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1:14:22

Wherein we discuss the end of baseball and tennis, the Legend of Zelda timeline (and other continuity nightmares), Gen Con 2024, Pokemon Scarlet, Higgins' Final Fantasy series marathon, The Boys, and weird bizarre celebrity lives. Starring Ryan Scott and Ryan Higgins.

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The Geekbox

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The Geekbox: Episode 670 1:29:29

hace 33 weeks1:29:29

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1:29:29

Wherein we discuss comic reprints and reissues, Higgins' cord-cutting, Ghostbusters: Frozen Empire, the future of Friday the 13th, Deadpool & Wolverine (major spoiler warning!), and the Nintendo Museum. Starring Ryan Scott and Ryan Higgins.

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