It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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How the FT found a new paying audience with FT Edit
Manage episode 364297484 series 3406922
Contenido proporcionado por Chris Stone and New Statesman Media Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chris Stone and New Statesman Media Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.
When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.
More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.
Hosted on Acast. See acast.com/privacy for more information.
74 episodios
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Manage episode 364297484 series 3406922
Contenido proporcionado por Chris Stone and New Statesman Media Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chris Stone and New Statesman Media Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.
When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.
More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.
Hosted on Acast. See acast.com/privacy for more information.
74 episodios
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Similar a The Future of Media, Explained - from Press Gazette
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
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