It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Donations as a reader revenue strategy, with Mother Jones CEO Monika Bauerlein
Manage episode 358106344 series 3406922
Contenido proporcionado por Chris Stone and New Statesman Media Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chris Stone and New Statesman Media Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
American investigative magazine Mother Jones began life in 1976 with the idea of producing a "new brand of socially conscious journalism".
As an independent non-profit outlet, Mother Jones relies upon readers for three-quarters of its revenue - both in the form of subscriptions but especially donations.
About 50,000 people support Mother Jones journalism each year with donations, while its magazine has about 180,000 subscribers.
In the latest episode of the Future of Media Explained podcast, Press Gazette UK editor Charlotte Tobitt speaks to Mother Jones chief executive Monika Bauerlein about how to successfully encourage readers to open their wallets, why being audience-funded is so important for an investigative journalism outlet, the importance of transparency on the numbers, and combatting news fatigue.
Hosted on Acast. See acast.com/privacy for more information.
74 episodios
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Manage episode 358106344 series 3406922
Contenido proporcionado por Chris Stone and New Statesman Media Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chris Stone and New Statesman Media Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
American investigative magazine Mother Jones began life in 1976 with the idea of producing a "new brand of socially conscious journalism".
As an independent non-profit outlet, Mother Jones relies upon readers for three-quarters of its revenue - both in the form of subscriptions but especially donations.
About 50,000 people support Mother Jones journalism each year with donations, while its magazine has about 180,000 subscribers.
In the latest episode of the Future of Media Explained podcast, Press Gazette UK editor Charlotte Tobitt speaks to Mother Jones chief executive Monika Bauerlein about how to successfully encourage readers to open their wallets, why being audience-funded is so important for an investigative journalism outlet, the importance of transparency on the numbers, and combatting news fatigue.
Hosted on Acast. See acast.com/privacy for more information.
74 episodios
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Similar a The Future of Media, Explained - from Press Gazette
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Each weekday, Marketplace’s Kai Ryssdal and Kimberly Adams make today make sense. Along with our supersmart listeners, we break down happenings in tech, the economy and culture. Every Tuesday we bring on a guest to dive deeper into one important topic. Because none of us is as smart as all of us.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
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continue reading
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