Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs

The Future of Media, Explained - from Press Gazette

#Business #Chris Stone #New Statesman Media Group #Media #Journalism #News #Newspaper #Media Industry #Digital #Digital Media #Publishing #Press Gazette

5:58

In 1966, two Brazilian men were found dead on Vintém Hill under bizarre circumstances that continue to perplex investigators and conspiracy theorists alike. Lying side by side, their bodies were discovered wearing matching lead masks—shields with no eyeholes—alongside cryptic notes. Were they victims of a cult ritual, a failed experiment, or something even more otherworldly? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

hace 2 años 25:59

MP3•Episodio en casa

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.

Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.

The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader.

Hosted on Acast. See acast.com/privacy for more information.

88 episodios

Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs

The Future of Media, Explained - from Press Gazette

published hace 2 años

MP3•Episodio en casa

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.

Hosted on Acast. See acast.com/privacy for more information.

88 episodios

#Business #Chris Stone #New Statesman Media Group #Media #Journalism #News #Newspaper #Media Industry #Digital #Digital Media #Publishing #Press Gazette

Todos los episodios

1
Jim Mullen's legacy at Reach | Value of news to Google | Sun losses, Times profits 28:44

hace 1 day28:44

28:44

The Press Gazette teams offer their insights on the legacy of outgoing Reach CEO Jim Mullen, the value of news to Google and the latest company accounts at News UK, which show Sun losses declining and healthy profits for the paywalled Times. Hosted on Acast. See acast.com/privacy for more information.…

1
Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein 30:24

hace 15 días30:24

30:24

Press Gazette editor-in-chief Dominic Ponsford caught up with New York-based publishing consultant Matthew Scott Goldstein (MSG) to talk about the future of news in the era of AI. How concerned should publishers be about the threat posed to their business models by generative AI?9.9 out of ten said MSG. He explained why generative AI could spell the end of the road for publisher websites, but why it could also lead to a huge payday for the creators of quality content, Hosted on Acast. See acast.com/privacy for more information.…

1
How to lose £100m with GB News | Print decline in the USA | Green shoots at Reach 20:08

hace 29 días20:08

20:08

Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA (but they can console themselves with the fact they have strong digital subscriber bases). And Press Gazette editor-in-chief Dominic Ponsford looks at the latest financial results from Reach which reveal growing page views and profits amid a backdrop of overall decline at the UK's biggest commercial news publisher. Hosted on Acast. See acast.com/privacy for more information.…

1
London's Local News Renaissance with Jim Waterson 25:58

hace 6 weeks25:58

25:58

With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline? London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.…

1
Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner 26:43

hace 8 weeks26:43

26:43

Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million. She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right. In this masterclass interview she explains how publishers can supercharge their newsletter strategy. Hosted on Acast. See acast.com/privacy for more information.…

1
What works on Substack, how Youtube became newstube and why Harry took the cash 20:51

hace 10 weeks20:51

20:51

Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why Prince Harry decided to take News UK's cash rather than have his day in court with The Sun. Hosted on Acast. See acast.com/privacy for more information.…

1
AI tipping point in 2025: What publishers need to know 33:09

hace 12 weeks33:09

33:09

Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time. He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls. Sitting back and doing nothing is not an option, he says. Hosted on Acast. See acast.com/privacy for more information.…

1
What we learned in 2024 about the business of news 24:14

hace 15 weeks24:14

24:14

The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned. They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news, Hosted on Acast. See acast.com/privacy for more information.…

1
How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you 21:35

hace 18 weeks21:35

21:35

Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.…

1
Generative AI in the newsroom at the Telegraph 43:33

hace 20 weeks43:33

43:33

Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months. It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell more subscriptions. Hosted on Acast. See acast.com/privacy for more information.…

1
Election endorsements, revolting Guardian journalists and regulating AI 24:29

hace 22 weeks24:29

24:29

Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalists set to go on strike? And what can publishers do about the onslaught of generative AI bots harvesting their content without permission? Hosted on Acast. See acast.com/privacy for more information.…

1
Making news pay the Boston Globe way 37:42

hace 24 weeks37:42

37:42

Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism. Hosted on Acast. See acast.com/privacy for more information.…

1
Bonnier News CEO on power of bundles and personalisation 50:48

hace 37 weeks50:48

50:48

Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue. It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth. Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy. Hosted on Acast. See acast.com/privacy for more information.…

1
World's biggest football publisher expands into USA 37:28

hace 39 weeks37:28

37:28

Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground. But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group. Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI. Hosted on Acast. See acast.com/privacy for more information.…

1
Total Politics is making B2B work without a paywall 35:56

hace 41 weeks35:56