Ep 181: Amazon Selling Mistakes To Avoid: Why Some Products Fail

The Friedman Group, LLC

Ep 181: Amazon Selling Mistakes To Avoid: Why Some Products Fail

by Brad Friedman

https://traffic.libsyn.com/thedigitalslice/DS181.mp3

Amazon Selling Mistakes To Avoid: Why Some Products Fail

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

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Join Brad Friedman and Carolyn Lowe as they discuss the science involved in growing your brand’s profitability selling products on Amazon without ads.

Carolyn Lowe established ROI Swift in 2015 to provide expert assistance and profitable Amazon strategies for established brands. Her mission is to rectify the overcharging and under-serving of smaller businesses by large agencies.

Under Carolyn's leadership, ROI Swift has achieved significant success. It has helped over 150 brands grow profitably and has the ambitious goal of assisting 500 brands in total.

Carolyn's journey from a Fortune 100 company, Dell, to founding her own agency showcases her dedication to helping emerging businesses thrive. She holds a B.S. in Business Administration, is a licensed pilot, and has nine years of advisory board experience at the Austin Airport.

In this Episode:

• Carolyn talks about how easy it looks when the big brands are selling their products on Amazon.
• Carolyn says there is a lot of science involved in profitably selling products on Amazon.
• Carolyn believes we need to think about Amazon just being a website and act accordingly.
• Carolyn discusses the things you need to do to have an amazing product detail page.
• Carolyn also talks about how important it is to differentiate yourself.

Quotes from this Episode:
“ The first thing to do is figure out, can I be profitable and can I make money?.” – Carolyn Lowe
“ You have a 30 day honeymoon period from the time you launch a product. So you want to make sure everything is perfect.” – Carolyn Lowe
“ We always try and maximize the product page before you launch those ads.” – Carolyn Lowe
“70% of Amazon's traffic is non-branded search.” – Carolyn Lowe
“ We've seen things like a 4X increase in conversion rate by changing the images and the copy on the product detail page.” – Carolyn Lowe

Resources:

Carolyn Lowe:

LinkedIn: Carolyn Lowe
LinkedIn: ROI Swift
Facebook: ROI Swift
Website: ROI Swift

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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
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AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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