Monique Germaine with Kneading to Bake

The Forrager Podcast for Cottage Food Businesses

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6M ago 56:07

MP3•Episodio en casa

Monique Germaine of Nashville, TN sells par-baked pizza doughs, cinnamon rolls, shortbreads, and other baked and confectionary goods with her cottage food business, Kneading To Bake.

Monique is unique in that she has run her cottage food business in 3 different states so far: Colorado, Georgia, & Tennessee. Plus, before starting Kneading To Bake, she started a commercial cookie business in Wyoming and got her products onto the shelves of big retail stores.

In this episode, she shares what she’s learned from having to start her business over multiple times, plus she shares the crazy story of starting her cookie business.

What You’ll Learn

Monique’s crazy startup story, which left her scrambling when her distributor shutdown
How to turn obstacles into opportunities by adapting your business when faced with unforeseen circumstances
How customer service directly impacts the success of your business
The difference that packaging and branding can make for business success
How to build a strong connection with your customers by sharing your story and background
The differences between states’ regulatory environments and how they affect cottage food businesses
Why Monique is more driven by customer connection than profit
Why you need to truly believe in every product you sell
The benefits to having a wide array of products at a market
How Monique trademarked her brand without hiring a lawyer

Resources

Kneading to Bake website (Facebook | Instagram)

99designs (logo design)

Ankarsrum mixers

Monique’s petition for food freedom in Georgia

Tennessee Food Freedom Law

Colorado Cottage Food Law

Georgia Cottage Food Law

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Get full show notes and transcript here: https://forrager.com/podcast/111

123 episodios

#Food #Entrepreneur #Arts #Business #Podcasting Education #David Crabill