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Can Omni-Channel Strategies and AI Integration Transform Customer Engagement in Retail? | S6, Ep5 - Simon Suarez
Manage episode 443053536 series 3599229
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What are the secrets to revolutionising digital commerce in today’s fast-paced retail landscape?
In Episode 5 of the current season of the FODcast, we welcome Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, who shares his extensive insights into omni-channel strategies and customer engagement.
With decades of experience spanning luxury retail brands including Gucci, Stella McCartney, and Sweaty Betty, Simon discusses how brands have shifted from isolated operations to a customer-focused approach. He reveals how the pandemic helped to transform physical stores into omni-fulfillment centres and highlights the impressive success of brands such as John Lewis in creating a seamless customer experience.
Join us as we explore the future of retail engagement and the vital role of techno-functional leaders in driving business growth. Discover the transition from a project-to-product mindset and how agile organisations are adapting to consumer preferences.
In our chat with Simon, we also discuss the importance of a personalised service through clienteling and balancing diverse customer needs within a store environment - and where cutting-edge trends in AI, mobile integration, and gamification also have their part to play.
This episode is packed with valuable insights into the ever-evolving retail industry and covers a wide range of topics, from innovative strategies to actionable advice for those working in, around, and for retail businesses. One not to be missed.
#RetailTech #DigitalTransformation #AbsoluteLabs #TheFODcast #DigitalCommerce #RetailInnovation
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/
Capíttulos
1. Future of Technology in Digital Commerce (00:00:00)
2. Enhancing Retail Customer Engagement Strategies (00:10:37)
3. Revolutionising Retail Loyalty Strategies (00:24:24)
4. The Power of Retail Gamification (00:27:55)
5. Future of AI and Mobile Integration (00:41:01)
6. Evolution of Physical Retail Spaces (00:49:37)
7. Technology and Loyalty Insights (00:53:23)
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