How to build an investment fintech with over 3 million members, with Public Founder Leif Abraham

The Fintech Blueprint

Lex chats with Leif Abraham, Co-CEO and Founder of Public - Public.com is an investing platform that helps people be better investors. Members can build a diverse portfolio of stocks, funds, and crypto within a single platform. In this episode, Leif delves into his journey through design, creativity, and venture, including early career insights in video game web development. Together, Lex and Leif discuss the prescience of "Pay with a Tweet" and its connections to attention, payments, and Web3. Leif navigates his career path from community and advertising to FinTech, leading to investments and the connection to Public. They explore scaling in the digital brokerage market amidst fierce competition and tailwinds. Balancing engagement and financial health, Leif shares how Public crafts the optimal user experience. The conversation covers integrating diverse financial instruments, Public's commission-free trading model, and the revolutionary "Alpha" AI feature. They also touch on how Public's financial bot handles unusual queries. The podcast concludes with a discussion about connecting with Leif and learning more about Public.

MENTIONED IN THE CONVERSATION

Public's Website: https://bit.ly/43CUNSH

Leif's LinkedIn profile: https://bit.ly/44VfGtm

Topics: Fintech, banking, investments, artificial intelligence, AI, trading

Companies: Public, Fiverr, AND CO, ChatGPT, Alpha, Morningstar, Coinbase

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TIMESTAMPS

1’38”: Journey through design, creativity, and venture: Early career insights & video game web development

5’31”: The prescience of Pay with a Tweet: Early connections between attention, payments, and web3

9’28”: Navigating the career path from community and advertising to FinTech: The journey to investments and the connection to Public

13’57”: Entering the digital brokerage market in 2019: Scaling in a landscape of fierce competition and tailwinds

19’18”: Navigating the challenges of building for the "active-ish" persona: Understanding the market shape and crafting the right experience

22’41”: Constructing the optimal user experience: Balancing engagement and financial health

24’54”: Navigating the product journey: Integrating diverse financial instruments & market infrastructure

29’18”: Exploring business model differentiation: Public's approach to commission-free trading

33’52”: Revolutionizing financial insights: Unveiling Alpha, Public's AI feature

38’07”: Interpreting emotional boundaries: How Public's financial bot handles unusual queries

45’33”: The channels used to connect with Leif & learn more about Public

Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.

Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella

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