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Testing New Markets: Wins and Pitfalls from the Trenches [TFC Business Show 1 ft. WorldFirst]
Manage episode 458181018 series 3628901
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Some say the world is flat and expanding into international markets is easier than ever before. But is that really the case?
We're going behind the scenes with entrepreneurs who have learned the hard way that overseas expansion is no walk in the park.
From supply chain snags and website crashes to pricing wars and mismatched local partnerships, our guests opening up about their massive headaches and costly failures in trying to crack new markets abroad. Ivan Ong's US maternity label, Shaun Tan's Malaysia monitor launch, and Hou Feng's merchants grappling with scale - no war story is off limits.
If you've been dreaming of taking your business global, you can't afford to miss these candid insights and hard-learned lessons. The reality is far more complex than the get-rich-quick gurus want you to believe. Tune in for an eye-opening look at the harsh challenges of expanding overseas.
You'll never approach international growth the same way again after this no-BS reality check. Stay tuned!
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