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Watermelon Sugar Cry (A Black Friday Special) - with Special Guests Elizabeth and Judith from efitter
Manage episode 308039825 series 2895574
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Watermelon Sugar Cry - with Special Guests Elizabeth and Judith from efitter
This week, Laura and Sophie discuss Harry Styles, his gender neutral beauty line Pleasing, and Sophie tells the unbelievable story of when she met him in London. They also discuss M&S allowing their staff to state their pronouns on their name badges, BoohooMAN’s augmented reality campaign Hack Friday, and whether or not you should be allowed to contact your boss outside of working hours.
Then they’re joined by Elizabeth and Judith from efitter. They discuss starting their business out of the frustrations un-uniform clothing sizes, the impersonal experience of shopping, and how clothing often doesn’t take into culture into account. They also talk about their future, how they can continue to help their consumers, their podcast The FIT, and which retailers they think need to improve their sizing!
For their Like to Know, the girls praise the classic supermarket brand George at Asda. From selling fast fashion companies, brands that grow with their consumers, and the convenience of being able to buy a Missguided dress while you do your weekly food shop!
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Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations.
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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com
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