Vanity Sizing and the Justin Bieber Effect - With Special Guest Rosie Ann Butcher

The Fashademix Podcast

This week Laura and Sophie discuss the ongoing issues with clothing size variations and pricing within the fashion industry. How can brands justify the differences in sizing and who is responsible when brands sell the same product at different prices. Plus, the very talented fashion photographer and influencer Rosie Ann Butcher talks through her career to date, how she prides herself on minimal retouching as well as how she champions brands that are sustainable and inclusive.

IN THE KNOW: Laura mentions a photo that went viral, about the insane variation in jeans that are all labeled 'size 12'. This is that image:

Chloe Martin posted this photo of pairs of jeans all marked as size 12

Laura talks about a website that can help you find foundations that match the shade of the brand of foundation you are currently using: www.findation.com.

GET TO KNOW: Follow @rosieannbutcher on Instagram. You can check out more of her work on www.rosiebutcher.com. Rosie talks about video filters and how glitches in the filters can give away the celebrity using them. For some examples on this, have a look at James Welsh's YouTube video Fake Skin, Fake Faces, Misleading Marketing - Instagram VS Reality - Part 5.

Sophie mentions a charity T-shirt made by In The Style after the death of Caroline Flack. You can find the shirt here.

LIKE TO KNOW: The like to know is the incredible charity @thegirlsnetwork who’s mission is to inspire and empower girls from the least advantaged communities by connecting them with a mentor and a network of professional female role models

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Follow us on Instagram and Twitter: @fashademix
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations.
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The Fashademix Podcast is a Brum Radio Podcast.