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#10 Manny Puentes, Genius Sports – The cookie is crumbling… what’s next for sports advertisers?
Manage episode 418248009 series 3449508
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Formerly CTO of MediaMath, Manny Puentes is General Manager of Advertising at Genius Sports. A leading voice in the advertising world, Manny has spearheaded the development and growth of many high-profile programmatic advertising solutions across the last 25 years.
With Google planning to phase out the third-party cookie, the advertising sector is set to undergo its biggest transformation of the last 20 years – but what does this mean for sports advertising?
In this episode, Manny discusses how sports advertisers can get ahead of the cookie phase-out, the growing importance of fan identity solutions, why it pays to be privacy-conscious with your audience engagement strategy and how sports and brands can deliver enriched, personalised fan experiences – in a world without third-party cookie data.
In episode ten of The Fan Engagement Podcast, you’ll learn:
2:13 Third-party cookie phaseout – what’s changing for brands and fans?
7:20 What does cookie depreciation mean for sports advertising?
9:36 Enhancing the fan experience through contextualised data and content
12:07 Leveraging fan identity graphs to create personalised experiences
13:02 Addressing the challenge of cross-device fan fragmentation
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