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#1 New York Jets’ Jeff Fernandez – Building personalized 1:1 relationships with NFL fans
Manage episode 355878207 series 3449508
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Jeff Fernandez is Vice President, Business Development + Ventures at the New York Jets.
For 20 years, Jeff has helped the Jets to drive audience growth, innovation and commercial value. He previously worked for the Buffalo Bills.
In the first episode of The Fan Engagement Podcast, award-winning host Megan Cain speaks to Jeff to uncover:
- How the Jets grew its first-party database by 1000% in four years
- The strategies Jeff and his team utilize to drive UK market growth
- The difference in fandom when the Jets win and lose
- Plus much more!
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