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A Merger, Then An Acquisition: Mike Silver's Story of Scaling And Selling His Experiential Marketing Agency
Manage episode 461286257 series 3638634
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Mike Silver, the founder of an experiential agency called Stretch, shares his journey of setting up an experiential marketing agency called Stretch in Cape Town, South Africa. We talk about its growth, a merger with another agency in Johannesburg and it’s eventual sale to a WPP affiliate. He discusses the challenges, learnings, and post-sale experiences, offering valuable insights for entrepreneurs considering a similar path.
Takeaways
- Invest in growth and take risks to achieve exponential growth
- Stay focused on the core business and strategy during the acquisition process
- Prepare for a different dynamic post-acquisition, with a shift in responsibility and accountability
Connect with Mike Silver on LinkedIn: https://www.linkedin.com/in/experiencemike/
Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/
Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
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