Discovering the Medium for Your Message w/ Sarah Peck

The Eric Koester Creator Institute

As they say, it's not the destination... but the journey.

For Sarah Peck, she thought her destination was publishing a book -- a project she undertook with her typical gusto -- but along the way she learned that the conversations she was having with other ambitious women were just too good *not* to share. As she thought long and hard about what to do with it, she leapt and launched Startup Pregnant, a podcast designed to build a community of women sharing their stories of pregnancy, motherhood and balancing it all in startup, innovative and high ambition jobs.

My conversation with Sarah came as she was evaluating her own path -- she decided to take her passion project of the podcast and work to turn it into a business venture. And not to be outdone, she was doing this while pregnant (and as the journey continued with another small human in her home). The thoughtfulness of Sarah's own thinking and evaluation is something each of us can learn from -- it's certainly not easy to change what we think we are doing especially when it's to an area we know very little about.

But that constant sense of re-evaluation and alignment is what has made her succeed along the many twists and turns. It's a fun conversation and really dives deeply into why sometimes we need to change the medium to best align to our message.