Sonoran Roots: Scaling Cannabis Success with a People-First Approach

The Entrepreneur Addict's 5-Minute Fix

In this episode of The Entrepreneur Addict's 5-Minute Fix, we spotlight Sonoran Roots, one of the fastest-growing cannabis companies in the U.S. Based in Arizona, Sonoran Roots has made the Inc. 5000 list twice in just a few years, reaching a staggering 24,397% growth in 2023. But what really sets them apart is their ability to scale rapidly without sacrificing their close-knit, employee-centered culture. 🌱

Key takeaways include:

• How Sonoran Roots empowers employees with an ownership mentality across all levels
• The role of their Culture Committee in driving operational improvements and team cohesion
• Balancing wholesale and retail growth in the evolving cannabis industry
• The importance of innovation and maintaining quality in scaling operations

For entrepreneurs, Sonoran Roots offers valuable lessons in maintaining strong culture while growing at an incredible pace. Their people-first approach shows that a connected team can fuel growth without losing sight of core values.
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