Dream to 6 - Coaching Business with Michelle Lake

The Endurance Coaching Business Podcast

#Business #Marketing #Training Tilt #Endurance Coaching #Running Coach #Triathlon Coaching

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

hace un año 38:30

MP3•Episodio en casa

The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one.
Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters this mindset, explaining that marketing is about finding and connecting with people who truly need your services, not about selling to everyone.
Content Creation as a Tool: Content isn't just for attracting clients; it's a way to clarify your message, improve communication, and become a better coach. Michelle views content as a powerful accelerator for personal and professional growth.
Community and Coaching for Coaches: Michelle highlights the value of being part of a community of like-minded coaches who can support and inspire each other. She also discusses how investing in coaching can accelerate business growth and overcome common hurdles.
Dream to Six Program: Michelle introduces her flagship program, designed to help coaches transform their side-hustle coaching into full-time, profitable careers, with a goal of reaching six-figure incomes.

Where to Find Michelle Online:

Instagram: @coachmichellelake
Podcast: The Endurance Coachpreneur (available on Apple Podcasts, Spotify, and more).

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

52 episodios

Dream to 6 - Coaching Business with Michelle Lake

The Endurance Coaching Business Podcast

published hace un año

MP3•Episodio en casa

The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one.
Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters this mindset, explaining that marketing is about finding and connecting with people who truly need your services, not about selling to everyone.
Content Creation as a Tool: Content isn't just for attracting clients; it's a way to clarify your message, improve communication, and become a better coach. Michelle views content as a powerful accelerator for personal and professional growth.
Community and Coaching for Coaches: Michelle highlights the value of being part of a community of like-minded coaches who can support and inspire each other. She also discusses how investing in coaching can accelerate business growth and overcome common hurdles.
Dream to Six Program: Michelle introduces her flagship program, designed to help coaches transform their side-hustle coaching into full-time, profitable careers, with a goal of reaching six-figure incomes.

Where to Find Michelle Online:

Instagram: @coachmichellelake
Podcast: The Endurance Coachpreneur (available on Apple Podcasts, Spotify, and more).

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

52 episodios

#Business #Marketing #Training Tilt #Endurance Coaching #Running Coach #Triathlon Coaching

Semua episod

1
Attracting Coaching Clients With Social Proof 22:53

hace 8 días22:53

22:53

All coaches know how powerful referrals from their existing customers are for attracting new clients. But most coaches leave it up to chance. The concept of one of your customers telling other people about you is related to the marketing term “Social Proof” Social proof is essential in building trust and credibility with potential clients by showcasing the real-world success of people similar to them. This approach highlights the effectiveness of your coaching and makes it relatable, increasing the likelihood of engagement. By sharing testimonials and case studies from clients who mirror your target audience, you underline the practical benefits of your services and enhance your appeal, motivating potential clients to choose you for their coaching needs. What’s covered in this episode Understanding Social Proof: The power of showing real results from real clients. Client Success Stories: How showcasing the achievements of others can attract new clients. The Psychology Behind Social Proof: Why we trust services that others like us have benefited from. Choosing the Right Clients for Testimonials: Strategies for selecting clients whose stories will resonate the most. Approaching Clients for Testimonials: Tips on how to ask for testimonials to ensure authenticity and ease for the client. Optimal Placement of Testimonials: Where to share client stories for maximum impact, including social media, your website, and during direct engagements. Multi-Medium Sharing: Using videos, written testimonials, and case studies across various platforms to showcase client success. Actionable Steps: Practical tips on how to collect and utilize testimonials effectively. Templates: A simple template you can send to your clients is included in the blog version You can read the blog version of this episode over at Training Tilt Or you can watch the video version on Youtube here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
Finding New Coaching Clients Through Partnerships 18:05

hace 19 días18:05

18:05

Are you ready to expand your coaching business and reach new clients? In the first episode of our nine-part series, we dive into the power of strategic partnerships. Learn how collaborating with complementary businesses or brands can tap into established communities, creating valuable connections and boosting your visibility. Introduction to Partnerships Definition: A partnership in coaching involves a collaborative relationship with businesses, organizations, or events that expands your reach by leveraging their audience and resources while providing mutual benefits. Identifying Potential Partners For endurance coaches: Consider local running stores, cycling shops, triathlon clubs, and event managers. Hosting events like a "Beginner's Running Clinic" can increase visibility for both your services and the partner’s products. Benefits of Partnering with Industry Brands Collaborate on content creation or promotions with brands related to nutrition, training devices, and sports gear. This can enhance your credibility and connect you with an audience that already needs these products. Creating Win-Win Situations A successful partnership should benefit both parties equally. Clearly articulate what you offer and expect in return to make the collaboration appealing and straightforward for potential partners. Key Takeaways for Effective Partnerships Ensure mutual value: Both parties should gain significantly from the collaboration. Be clear and prepared: Articulate the value you offer and expect before reaching out. Facilitate easy agreement: Present a clear, beneficial plan that saves potential partners time and effort. Next Steps to Forge Partnerships Identify and reach out to potential partners with a simple, effective proposal. Follow up diligently to establish and nurture the partnership. Tools and Resources Use a platform like Training Tilt for efficient digital content and training plan delivery. Keep track of your proposals with a dedicated spreadsheet and use digital templates for training plans. Stay tuned for more insights in our series to transform your coaching approach and achieve sustainable growth through innovative strategies and practical tips. You can read the blog version of this episode over at Training Tilt Or you can watch the video version on Youtube here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
8 Reasons to Coach With TrainingPeaks 20:00

hace un año20:00

20:00

Hey everyone, welcome back to the show! Today, we're diving into the less-than-stellar side of TrainingPeaks—a platform that seems designed to keep coaches stuck in the crowd. If you’re all about losing your unique brand, letting athletes wander off to a marketplace, and dealing with sluggish tech when you need it most, this episode is for you. We'll break down eight reasons why TrainingPeaks might be exactly what you don’t want, and then we'll chat about an alternative that puts you in the driver's seat. Episode Bullet Points Blending In with the Crowd Your unique coaching style and brand? They get lost under TrainingPeaks’ overwhelming branding. If you’re happy being “just another coach,” then this is the perfect system for you. Losing Athletes to the Marketplace TrainingPeaks pushes generic training plans and competing coaches via their marketplace. Athletes can easily switch out, taking your hard-earned client relationships with them. Sluggish Platform Performance Peak usage times lead to a sluggish, overloaded platform that barely works when you need it most. Ideal for those who enjoy tech struggles on busy Sunday evenings. Lack of Control Over Business Growth The platform is all about growing their brand, not yours—think of it as renting space where they call the shots. Perfect if you don’t mind your business being a small cog in a much larger machine. Intellectual Property on the Loose Your training plans and coaching insights can easily follow an athlete if they decide to switch coaches. If you’re okay with your intellectual property being as portable as it is, TrainingPeaks delivers. Athlete-Driven Business Decisions The platform lets athletes dictate how you run your coaching business, often to the detriment of your vision. Great if you prefer your athletes making the decisions over your professional strategy. Stifling Innovation in Endurance Coaching TrainingPeaks dominates by keeping the industry stuck in the past, slowing down innovation. It’s the spot for those who don’t mind lagging behind as other industries move forward. Overloading Athletes with Confusing Data Instead of empowering athletes, the platform dumps them with metrics they don’t understand. Enjoy the chaos of explaining data and constantly justifying your expertise? Then you’re set. The Alternative: Taking Back Control If you’re over the status quo and ready to reclaim your unique coaching brand, consider a switch to a platform that works with you. Training Tilt offers the tools to run your business your way, without handing over control to a marketplace giant. You can read the blog version of this episode over at Training Tilt Or you can watch the video version on Youtube here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
3 Ways to Take Your Coaching Business to the Next Level in 2025 10:28

hace un año10:28

10:28

Happy New Year and welcome to 2025. Now is the perfect time to set your coaching business up for its best year yet. A strong start isn’t just about planning—it’s about taking action and getting the support you need to succeed. Whether you’re looking to scale, streamline, or completely reshape your business, the right guidance can make all the difference. The best athletes have coaches to guide them, push them, and hold them accountable—and the same principle applies to running a successful coaching business. Whether you’re just starting out or looking to refine your approach, a coach will get you where you need to go faster and you'll make less mistakes. Here are three options to help you take your coaching business to the next level: Join Taylor Thomas’s Business Accelerator for coaches Join Michelle Lake’s Dream to 6 for endurance coaches. Work with me in a 3-month Mastermind + Office Hours program to strategize and execute your business plans using Training Tilt. A Note on Investment and Commitment Each of these programs requires a meaningful investment of both time and money. That might feel like a big step, but it’s this level of commitment that ensures you’re fully engaged in the process. When you commit to your goals in this way, you reinforce your focus and dedication, creating the foundation for real progress and growth. Coaches know this. 1. Accelerate Your Growth with Taylor Thomas Taylor’s Business Accelerator program is a game-changer for endurance coaches looking to scale sustainably. His focus on strategy, operations, and team-building makes this program ideal for those ready to break through barriers and achieve next-level growth. Learn more: Check out our podcast/video episode about Taylor and his program here . 2. Build a Stronger Business with Michelle Lake Michelle Lake’s Dream to 6 Program is perfect for coaches who want to combine profitability with purpose. From marketing to building a business that truly works for you, Michelle’s approach empowers you to create something much more sustainable and financially rewarding long term. Learn more: Dive deeper into Michelle’s program from our podcast/video episode with her here . 3. Join My Mastermind + Office Hours Program For those looking for a hands-on, personalized approach, my Mastermind + Office Hours program is the perfect fit. If you have big ideas for your coaching business but have not yet been able to execute on them, then this might be a good option for you. Over three months, we’ll work together to: Define a strategy tailored to your coaching business. Set up everything in Training Tilt and other systems I recommend to streamline your operations and enhance your client experience. Step by step Migration sessions where you can move from platforms like Training Peaks to Training Tilt, ensuring minimal disruption for your clients. Weekly 90 minute group calls to work through strategies and execution in a structured way and to keep everyone in the group accountable. Twice a week "Office Hours" sessions were we can meet online as a group to work on executing our own projects but have me and the other members of the group available when you need help. This program is about action—taking the ideas and goals you have and making them happen. You’ll not only benefit from my guidance but also from a small community of like-minded coaches working toward similar goals. Can I guarantee you will be successful in your business? No, of course not, success is never guaranteed. But if you commit and show up every week, I'll help you work through your strategies and road blocks along the way. To make this happen I'll need at least 4 coaches to join the group, but to keep it personal and manageable, no more than 6. This program will start at the end of January, and deposits will need to be paid by January 15th to make sure I can confirm we have at least 4 coaches committed. If we don't get 4 coaches committed by the 15th then you'll get a full refund of the deposit and you'll still have the opportunity to join Taylor or Michelle. Let me know if you interesting be emailing me at cam@trainingtilt.com and I'll send you details of the total cost and how to confirm you spot. Commit in 2025 Investing in your business is the first step to taking your business to the next level. These three programs offer different paths to success, whether you need expert advice, a clear strategy, or practical help with execution. Pick the one that aligns with your goals, commit fully, and let’s make 2025 your breakthrough year. Deciding where to invest your time and money is one of the hardest decisions to make, but the worst decision is always not making a decision at all. You can read the blog version of this episode over at Training Tilt Or you can watch the video version on Youtube here Signup for a FREE trial at Training Tilt , our all in one coaching platform…

1
New Features for Coaches 20:22

hace un año20:22

20:22

We've released a lot of features and improvements since our last update. Thanks to all our coaches who have contributed to the roadmap and the development of our platform so far. We've come a long way since our basic website builder and training plan builder in 2014. You can follow along with road map and progress here in our roadmap and feedback tool . More details in the episode but here is a quick list of improvements: Open workout view or analyze in new tab Choose a "Sync From Date" for Group Plans Configurable Performance Charts Share Completed Activities Suunto Integration Wahoo Integration Coros Integration New Notifications View Select Multiple Chart Ranges You can read the full blog here You can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
The Best Coaches Communicate Clearly 15:29

hace un año15:29

15:29

In this episode, we explore why clear communication is the cornerstone of effective coaching. Discover how to simplify your process, document effectively, and communicate with clarity to empower your athletes and improve their results. Think Clearly: Simplify the Complex Focus on the essentials your athletes need to execute the plan effectively. Gauge each athlete’s level of understanding and adapt accordingly. Avoid overcomplicating plans; simplicity often leads to better results. Document Clearly: Build a Roadmap for Success Use straightforward, athlete-friendly language, avoiding unnecessary jargon. Organize plans with bullet points, short paragraphs, or lists for easy reference. Anticipate common questions and provide brief explanations where needed. Maintain consistency across all training resources to build athlete confidence. Communicate Clearly: Meet Your Athletes Where They Are Adapt communication styles to suit each athlete’s preferences and knowledge level. Regularly check for understanding and refine your approach based on feedback. Keep messages concise, focusing on actionable and relevant information. Balance clear guidance with encouragement to motivate your athletes effectively. We also explore how Training Tilt’s tools make implementing these practices easier, from content management to AI-powered workout comment suggestions. You can read the full blog here You can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
Dream to 6 - Coaching Business with Michelle Lake 38:30

hace un año38:30

38:30

In this episode, endurance coach and business mentor Michelle Lake shares invaluable insights for endurance coaches looking to grow their businesses. Michelle discusses her transition from competitive athlete to coaching and then to helping other coaches create sustainable and profitable coaching businesses. Some of the key takeaways include: The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one. Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters this mindset, explaining that marketing is about finding and connecting with people who truly need your services, not about selling to everyone. Content Creation as a Tool: Content isn't just for attracting clients; it's a way to clarify your message, improve communication, and become a better coach. Michelle views content as a powerful accelerator for personal and professional growth. Community and Coaching for Coaches: Michelle highlights the value of being part of a community of like-minded coaches who can support and inspire each other. She also discusses how investing in coaching can accelerate business growth and overcome common hurdles. Dream to Six Program: Michelle introduces her flagship program, designed to help coaches transform their side-hustle coaching into full-time, profitable careers, with a goal of reaching six-figure incomes. Where to Find Michelle Online: Instagram: @coachmichellelake Podcast: The Endurance Coachpreneur (available on Apple Podcasts, Spotify, and more). You can read the full blog here You can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
Who Controls Your Coaching Brand? 13:11

hace un año13:11

13:11

In this episode, we dive into how major endurance coaching platforms, like TrainingPeaks, often overshadow coaches' individual brands. We explore the impact of platform-centric interactions on athlete loyalty and how these dynamics can influence the coach-athlete relationship. Discover how you can elevate your coaching business above the noise and ensure your brand is always front and center. Key Points: The challenge of brand visibility for coaches on major endurance coaching platforms like TrainingPeaks. How TrainingPeaks' business model often prioritizes its brand over individual coaches. Examples of platform-centric athlete interactions, like login screens, notifications, and content discovery. How the marketplace model of TrainingPeaks positions coaches in direct competition with each other and with the platform itself. Comparisons to other professional industries where service providers can build and maintain their brand. The benefits of using Training Tilt for custom branding, including branded apps, custom domains, and removing platform competition. How Training Tilt allows coaches to take control of their brand presence and elevate their business. You can read the full blog here You can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
How to Win Against AI Coaching 18:17

hace un año18:17

18:17

How do you win against AI Coaching? I've been thinking a lot about AI and coaching lately. It's natural and reasonable to wonder about the future role of a coach. Just to be clear, when I talk about competing against AI, I am specifically talking about the platforms and tools that try to replace the coach by coaching athletes directly. You should of course leverage AI to help you do things faster, easier and better. Don't try to compete directly against AI. In other words, you won't beat AI coaching at it's own game. Instead, focus on what AI can't do well and emphasize the unique value you bring as a coach. The future of coaching isn't about competing with AI. It's about doubling down on what AI can't do: creating meaningful relationships, fostering trust, and building communities through shared experiences. Let's explore how you, as a coach, can cultivate these deep relationships that make your clients feel valued—and why this human touch is irreplaceable. In the episode we cover how promoting shared experiences can give you the competitive edge. Including the following ideas; 1. Group Challenges: Build Unity Through Collective Goals 2. Share the Struggle: Virtual and In-Person Meetups 3. The Power of Stories 4. Create Buddy Systems 5. Coach-Athlete Adventures You can read the full blog here You can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
Coaching Through Disappointing Results 17:21

hace un año17:21

17:21

Introduction In this episode, we dive into the key strategies coaches can use to help athletes navigate the ups and downs of major races. From managing expectations early to celebrating every effort, learn how to support athletes through their toughest moments and foster resilience for long-term growth. Manage Expectations Early Setting realistic goals and managing expectations starts well before race day. This section explores the importance of regular conversations, realistic performance forecasting, and planning for potential setbacks, all to help athletes face challenges with confidence. Offer a Supportive Post-Race Space After a big race, emotions run high. We discuss how coaches can offer a supportive environment for athletes to process their feelings. From scheduling debriefs to asking open-ended questions, this section is all about leading with empathy and being available for athletes when they're ready to talk. Help Athletes Process Disappointment Constructively Disappointment is a natural part of any athletic journey. Learn how to acknowledge an athlete’s emotions, be honest without pandering, and shift the focus to what can be learned. This section highlights how coaches can help athletes turn setbacks into valuable learning experiences. Encourage Reflection for Long-Term Growth Reflection is key to long-term success. This section discusses how coaches can guide athletes through reflective questions and document lessons learned. Whether it's a great race or a challenging one, capturing these insights helps athletes grow and stay motivated. Celebrate Wins (Even Small Ones) Wins come in many forms, and not all of them involve a medal. Learn how to celebrate progress, perseverance, and effort to ensure athletes feel a sense of accomplishment, even if they didn't hit every goal. Celebrating small wins keeps athletes motivated and engaged. Set a Path Forward After the race, what's next? This section covers how to create a recovery plan and set new goals to keep athletes moving forward without burnout. Whether it’s a new race or a fun training challenge, having a plan helps maintain momentum and passion for the sport. Final Thoughts Coaching is about more than training plans; it’s about guiding athletes through both successes and disappointments. By being a steady, supportive presence, coaches help athletes grow stronger and develop a long-term commitment to the sport. Wrap-Up Thanks for tuning in! If you found these coaching tips helpful, be sure to subscribe and share this episode. Supporting athletes is a journey, and with the right tools, you can help make their experiences even more rewarding. You can read the full blog here You can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
Branding For Coaches: When and Why 23:04

hace un año23:04

23:04

In this episode, we break down the key stages of branding for endurance coaches Branding Isn’t Important When You Start Out Initially, focus on delivering quality coaching and building relationships. Branding can wait until you’ve got a solid client base and at least some consistent revenue. Your Brand Is Your Service Early branding is about how you deliver your coaching, not just logos or color schemes. Your service, philosophy, and client interactions form the core of your brand. Branding Isn’t Your Logo or Business Card A brand goes beyond visuals; it's how athletes perceive you. Consistent, quality interactions build a brand more than any design can. Brand Consistency Builds Trust As your business grows, maintaining a consistent message and visual identity across all platforms helps build trust and loyalty. We explain how this affects client retention. How to Create a Consistent Brand We outline practical steps to establish and maintain a unified brand, from style guides to templates that ensure your visuals and messaging align. When Does Branding Become More Important? Once you’re past the initial growth stage, branding helps you stand out in a crowded market. We explore when to shift focus to branding and why it matters for scaling. A Branded Coaching App with Training Tilt's Ultimate Plan A custom-branded app can create a seamless and personal client experience, reinforcing your brand’s identity. It’s a step up from generic platforms, giving clients a sense of exclusivity and connection. We talk more about our branded offering. To learn more about creating a custom-branded app for your coaching business, visit our Ultimate Plan: https://trainingtilt.com/custom-branded-coaching-app You can read the full blog here You can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
The AI Coaching Hype Cycle 11:41

hace un año11:41

11:41

AI doesn't do a good job of coaching, ignore what the direct-to-athlete platforms tell you about it. They are talking their own book. They won’t replace good coaches any time soon, if ever. Right now, they are just a much better version of a generic training plan. All tech goes through a hype cycle, AI is no different and the AI hype cycle is probably going to be the most extreme tech hype cycle we’ve ever had. I’ve already seen signs of athletes who were initially very excited, begin to lose interest. Boring repetitive workouts Workouts that are consistently too hard or too easy Random workouts showing up in their calendar The funny thing is, this can just as easily happen when you have a coach, but you can have a conversation with your coach and resolve these pretty quickly and move forward. A coach can explain to the athlete that sometimes workouts should be repetative to get the best results, and above all else, the human connection with a coach makes boring repetitive training a lot more fun, to the point where athletes might not even notice that it’s boring. That’s what humans can do for each other. Let’s dig in a bit more to how I think things will play out. I’ll use the typical tech ”Hype Cycle” framework to make a bit of a prediction. The stages are the “Innovation Trigger” , “Peak of Inflated Expectations ”, my favorite, the “Trough of Disillusionment” , the “Slope of Enlightenment” , and finally we settle on the “Plateau of Productivity” Innovation Trigger AI-driven platforms launch, claiming to offer personalized coaching without the need for a human coach. It sounds great—tailored workouts, data analysis, and 24/7 availability. Athletes are excited to try it, especially with the promise of performance improvement, paired with cutting out the cost of a coach. Peak of Inflated Expectations This is where the platforms really crank up the hype. They start pushing the idea that AI can handle everything a coach does. It’s marketed as a perfect substitute, capable of customizing workouts, adjusting on the fly, and reading athletes' needs based on data alone. Athletes jump on board, expecting AI to deliver. But the cracks start showing pretty quickly. Trough of Disillusionment Once athletes start using these platforms, they realize AI has some big limitations. It’s not the game-changer they were expecting. Repetitive workouts : AI lacks variety. After a while, the workouts get boring because they don’t adapt the way a human coach would. Workouts that don’t fit : Athletes start noticing that the training is either too easy or too hard, and the AI doesn’t seem to adjust well to their personal progress or life context, much of which doesn’t show up in the data. Random, unrelated workouts : Sometimes the AI throws in sessions that don’t make sense or aren’t aligned with the athlete’s goals, making the whole experience feel disconnected. At this point, athletes start losing interest, realizing that AI just can’t replace the personal touch and expertise of a human coach. Slope of Enlightenment After the initial excitement fades, it becomes clear that AI isn’t a full-on coach replacement—it’s a tool, or more like an assistant . AI can help with some of the workload—tracking progress, organizing data, or automating simple tasks—but it still needs a coach to provide the real guidance, creativity, and adjustments that athletes need. Athletes and coaches start seeing that AI works best when paired with a coach, not as a standalone solution. Plateau of Productivity Eventually, AI finds its place. It becomes a useful tool to help coaches with the day-to-day stuff, but it’s not trying to take over the relationship. The hype settles down, and AI proves to be a supportive piece of the coaching puzzle, rather than the whole thing. This cycle has played out over and over again with all technology and likely will be very similar with AI coaching. Conclusion AI can assist with creating workouts and providing data insights, but it can't replace the human touch essential for coaching. To truly connect with your athletes, you have to be a coach yourself. AI lacks intuition, empathy, and understanding. It doesn’t know what it feels like to help an athlete push past their limits or guide them through their highs and lows. But AI makes a great assistant. Managing training plans and athlete data can be time-consuming. Some of it is tedious, repetitive, and takes away from what you do best: coaching. That’s why we built tools like our AI Workout Builder and Writing Assistant . They handle the busywork, from generating workouts to fixing grammar and suggesting comments based on your athletes' training data and zones. All while keeping you in control. So you can focus on what truly matters: Building real connections, delivering personal guidance, and empowering your athletes to succeed. Learn more about how we are building AI tools to supercharge coaches. https://trainingtilt.com/ai-tools-for-coaches You can read the full blog here https://trainingtilt.com/the-ai-coaching-hype-cycle You can watch the video version here https://youtu.be/ZgsSG7iSWz8 Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

1
The Business of Endurance with Taylor Thomas 55:00

hace un año55:00

55:00

In this episode of the "Endurance Coaching Business" podcast, Cam sat down with Taylor Thomas, founder of Thomas Endurance Coaching (TEC) and the Growth Circle accelerator program . They delved into the common struggles endurance coaches face when scaling their businesses and shared actionable insights to help coaches turn their passion into a profitable, sustainable career. 1. Building a Scalable Business Model Time vs. Money : Coaches often start by trading time for money, which isn't scalable. To grow, it's crucial to find ways to extend your reach without overextending yourself. Leveraging Technology : Utilize business focused platforms like Training Tilt and others to streamline operations, manage clients, accept payments, and deliver coaching services more efficiently. Diversifying Services : Consider offering different tiers of services, online programs, or group coaching to reach more clients without a proportional increase in workload. 2. Client Acquisition and Retention Understanding Your Ideal Client : Define who your ideal client is to tailor your marketing efforts effectively. Consistent Marketing Efforts : Treat marketing like endurance training—consistency and frequency are key. Integrate marketing into your daily activities rather than viewing it as a one-off task. Value-Driven Content : Provide valuable content that addresses the pain points of your target audience to attract and retain clients. 3. Mastering Sales Skills Authentic Communication : Approach sales calls as conversations where you listen intently and offer genuine solutions. Structured Approach : Implement a consistent structure for sales interactions, including setting clear next steps and follow-ups. Practice and Preparation : Hone your sales skills through practice, focusing on how to convey your value proposition effectively. 4. Transitioning from Coach to Business Owner Developing Business Acumen : Invest time in learning essential business skills like financial management, marketing strategies, and operational processes. Setting Up Systems : Create standard operating procedures to streamline tasks and ensure consistency as your business grows. Continuous Learning : Stay updated with industry trends and business best practices to adapt and evolve your coaching enterprise. 5. Seeking Support and Mentorship Community Engagement : Join groups or accelerators like the Growth Circle to connect with like-minded professionals. Accountability Partners : Collaborate with peers to hold each other accountable for business goals and share insights. Learning from Others : Leverage the experiences of seasoned coaches to avoid common pitfalls and accelerate your business growth. Key Takeaways for Coaches Embrace Marketing as a Positive Tool : Shift your perspective on marketing from a necessary evil to a valuable way of connecting with those who need your services. Consistency is Crucial : Just as in endurance training, regular and consistent efforts in marketing and business development yield the best results. Focus on Relationship Building : Both in sales and client retention, building strong relationships is at the heart of a successful coaching business. Don't Go It Alone : Utilize resources, mentorship, and community support to navigate the complexities of running a business. By addressing these common challenges with strategic actions and the right mindset, endurance coaches can transform their passion into a thriving business that not only supports them financially but also amplifies their impact on athletes' lives. Visit the following links to learn more about Taylor Thomas, TEC and the Growth Circle TEC IG - @thomasendurancecoaching Personal IG - @taylor.j.thomas Thomas Endurance Coaching (TEC) https://www.thomasendurancecoaching.com/ Growth Circle accelerator program https://www.thomasendurancecoaching.com/growth-circle/ . You can read the full blog here You can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

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Don't Over-Automate Your Coaching Business 8:47

hace un año8:47

8:47

What do Starbucks and Coaching businesses have in common? Apart from being coffee lovers? Apps and automation is one thing. That’s pretty broad so you are probably wondering how that is relevant for you as a coach. Well both Starbucks and coaches have the advantage of being able to add a lot of technology and automation to the way they deliver their products and services to their customers. Equally, they both are in danger of adding too much automation, to the detriment of the relationships they have with those customers. Read, listen or watch the story about Starbucks order ahead app and how it’s landed them in some difficulty. Learn how to avoid doing the same thing as a coach. You can read the full blog here https://trainingtilt.com/dont-over-automate-your-coaching-business You can watch the video version here https://youtu.be/Tgq1cY83XoI Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here…

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Instagram for Show LinkedIn for Dough 7:30

hace un año7:30