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Contenido proporcionado por Yaron Been. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaron Been o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Importance of Data Unification | Kathleen Booth & Yaron Been

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Manage episode 340787717 series 3258221
Contenido proporcionado por Yaron Been. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaron Been o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.

Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.

Topics Covered:

-What is Data unification and why is it important?

-The challenges the ecommerce teams encounter when they try to analyze data

-Data vs insights

-Trends and insights in the ecommerce landscapeFor more info:

www.tradeswell.com

https://www.linkedin.com/in/kathleenslatterybooth/

https://twitter.com/KathleenLBooth

**Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

  continue reading

100 episodios

Artwork
iconCompartir
 
Manage episode 340787717 series 3258221
Contenido proporcionado por Yaron Been. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaron Been o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.

Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.

Topics Covered:

-What is Data unification and why is it important?

-The challenges the ecommerce teams encounter when they try to analyze data

-Data vs insights

-Trends and insights in the ecommerce landscapeFor more info:

www.tradeswell.com

https://www.linkedin.com/in/kathleenslatterybooth/

https://twitter.com/KathleenLBooth

**Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

  continue reading

100 episodios

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