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Ep 01 Conversion Focused Design with Michael Trang - COO / Managing Partner at SKU Agency, Social Media Influencer, SEO Trained Practitioner, Competitive Kayak Angler
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Do you run a Shopify e-commerce business and your Google Analytics data shows that you have plenty of visitors to your website, but they’re not converting into sales? This can be frustrating, especially if you aren’t an online marketing expert. You know your product well, but the tech side can be overwhelming and you’re not sure where to start.
As managing partners at the SKU Agency, Ramin Ramhormozi and Michael Trang are Shopify Experts that help e-commerce businesses with website design and development. They utilize SEO and email marketing to drive qualified buyers to their clients’ online stores and help convert more sales.
In this episode, Ramin and Michael discuss conversion-focused design and the impact that a good website design has on converting visitors into customers. They talk about various design elements that factor into conversion as well as the importance of establishing trust with website visitors and customers.
Topics Include:
- Conversion-focused design
- Shopify themes
- Brand identity and style guides
- Call to action
- Visual hierarchy on your website
- Color theory
- Target audience and buyer persona
- Buyer experience
- Analytics and metrics
- DIY website design
- Establishing trust
- Customer reviews
- And other topics...
Michael Trang is the COO and managing partner at SKU Agency. He is a graduate of Southeast Missouri State University with a degree in industrial engineering technology and fine arts. Michael is an SEO Trained Practitioner and is certified in Google Analytics platform principles. He gained valuable experience as an SEO manager, graphic designer, and CAD designer project manager. In 2019 and 2020, Michael was named as one of the Forty Under 40 ‘Ones to Watch’ by The North Bay Business Journal. In his spare time, he enjoys competitive kayak angling with his girlfriend and sharing their adventures on social media.
Resources Mentioned:
Shopify: Free trial
Book: Don’t Make Me Think by Steve Krug
LinkedIn: Michael Trang
Instagram: @mhtrang
Instagram: @socobassin
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com
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