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Ep 05 E-commerce Personalization with Francis Pilon
Manage episode 316686716 series 3291807
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Have you ever visited a website and felt like it knew you and what you were looking for? Or perhaps you visited a website where you felt overwhelmed with the vast number of choices. One thing is for sure, the customer experience is very different!
The difference between the two websites is that one utilizes AI e-commerce personalization while the other does not. As an e-commerce business owner, you want to make the customer experience as easy as possible and e-commerce personalization is one of the best ways to do that.
In this episode, Ramin Ramhormozi and Francis Pilon discuss the benefits of e-commerce personalization and simplify how it works. They also discuss the implications of using AI technology, its impact on customer privacy, and ethics. They also provide insight into how e-commerce merchants can utilize web and email personalization to make more money while customers have a better shopping experience. Francis also shares his top three tips for e-commerce business owners.
Topics Include:
- Eco-friendly commerce
- Leveraging feedback
- Agency roles
- Website personalization
- Email personalization
- Choice overload
- E-commerce AI
- AI & IT ethics
- Adoption rate
- Influence of traffic & product
- Non-zero sum (NZS)
- Dynamic content
- Customer experience
- And other topics...
Francis Pilon is the Head of Global Partnerships at LimeSpot, which is the leading provider of e-commerce personalization technology. Francis was the founder of both The Jibe and RISE, agencies that help online businesses succeed. Due to his extensive experience in the web and e-commerce industry, Francis has a wealth of knowledge and many insights into running a business online. He has also planted over one million trees in his lifetime!
Resources Mentioned:
TED Talk with Sheena Iyengar
LimeSpot’s Ultimate Playbook for Upsells and Cross-Sells to Boost AOV
LimeSpot’s Ultimate Guide to Personalizing Buyer Experiences
Limited-Time Special Offer from LimeSpot for all Podcast Listeners: Merchants pay no base subscription fee for 3-months if they sign-up using this link. Offer ends February 28, 2022.
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