#36 - PickFu Review w/ Anthony Cofrancesco | Split Testing Tool

The Ecommerce Industry Insiders Podcast by Sermondo

"The human brain – at the end of the day – is just a giant graphics processor [...] So when you're thinking of optimizing your listing from a conversion optimization standpoint, you really need to think about what you can do to send the clearest, concise messages to your customer in the smallest amount of time possible."

This episode features Anthony Cofrancesco, Industry Liasion at PickFu. PickFu is an online polling service that Amazon sellers can use to test different versions of marketing assets to see what sells. With PickFu, you can test your product ideas, packaging designs, and other marketing concepts with customers who represent your ideal target audience.

Anthony and Kristina talk about PickFu, what mistakes most Amazon sellers make, how to avoid them, and how to convince your customers in just a split second to buy your product.

Part 1: About PickFu

2:02​ Why did you decide to leave your listing optimization company and start working for PickFu?

3:32​ What is PickFu?

4:20​ PickFu Live Demo

4:58​ How to create a new poll

6:08​ How to define your targeting audience

6:52​ What PickFu polls can be used for

7:14​ How the PickFu poll results look like

7:45​ How long does it take to get the poll results?

9:53​ Do real people answer the polls?

10:10​ How do you make sure that the panel members are qualified?

15:50​ How many clients have used PickFu yet?

18:22​ Do you plan to make PickFu available in Europe and other markets as well?

20:32​ How much does PickFu cost?

22:48​ How much does the price increase for every character trait I add to my panel?

24:16​ What happens when I’m not happy with PickFu?

25:43​ What do clients say about PickFu?

Part 2: Personal Questions

27:51​ How does your typical day look like?

28:56​ What do you love about eCommerce?

30:33​ What is a skill or characteristic that you wish you had but you don’t have right now?

33:25​ If you could ask Jeff Bezos something or for one favor, what would it be?

34:37​ Anthony’s 60 Seconds of Amazon Advice

••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

Helpful Links

► Find & contact PickFu on Sermondo: https://sermondo.com/listing/pickfu/​

► Get 50% off your first poll with the code "SERMONDO"

► Tired of seeing my face? You can also listen to every Sermondo Talks episode on our podcast: https://anchor.fm/sermondo​​

► Are you an Amazon seller and you’re looking for reliable service providers that help you improve your business? Sermondo has them all! Simply fill out our matching form with your requirements and we will find the perfect service provider for you: https://sermondo.com/for-sellers/​​

► Any questions? Reach out by using our contact form: https://sermondo.com/faq-contact/