Informa's Journey Towards a Customer-Centric Future | The DevLab Podcast

The DevLab Podcast

👀 Summary:
On this episode of the DevLab podcast, we're chatting with Informa’s Customer Technology team about their tech journeys and the cool projects they're currently working on. We're covering everything from switching from sales to marketing tech, to initiatives for creating a personalized customer experience.

We've also had some deep conversations with Informa executives about career growth, the digital transformation, innovation, and challenges in the tech department.

Informa offers its employees opportunities for career growth and mobility – they're all about letting employees explore different roles and gain diverse experiences. They're really supportive of internal mobility and provide training opportunities to help employees transition in their careers. Sounds pretty exciting, right?

👉 Guests:

• Jennifer Tattenbaum, Senior VP of Content & Media at Informa
• Joseph Librizzi, Senior VP, Events Technology at Informa
• Michael Parkinson, Senior VP of Customer Engineering at Informa
• Cristina Nedea, Director of Marketing Technology at Informa

⚡About Informa:
We’re an international business that’s home to over 12,000 people in 30 countries, with hundreds of brands that serve millions of customers working in dozens of different market sectors.

That size and variety is part of what makes it exciting to work here. You’ll find energy, diversity and lots of opportunity at Informa.

What unites every part of our business is that we provide knowledge and connections to businesses, professionals and researchers, helping them learn more, know more and do more. We call it championing the specialist.

How? That’s where our colleagues come in. From live events to expert research, specialist media, powerful content, data-driven buyer connections and more, we have a wide range of products and services and are always developing them to better serve our customers.

Find out more about joining Informa's tech team here: https://hackajob.com/company/informa
🎙️ Chapters
00:00 Introduction and Background
01:05 Joe's Journey in Tech
04:17 Michael's Journey in Tech
05:44 Cristina's Journey in Tech
07:15 Transition from Sales to Marketing Technology
09:26 Initiatives for Personalized Customer Experience
12:03 User Data Platform and Customer Understanding
14:13 Bringing Engineering Teams Together
15:30 Building Internal Intellectual Property
20:26 Opportunities for Career Growth and Mobility
23:39 Digital Transformation in Events
25:52 Innovation and Experimentation in C-Tech
28:36 Challenges of Migrating Legacy Platforms
31:52 Simplifying the Technology Estate and Implementing a Product-Led Approach
34:14 Investing in Platforms and Talent for Future Growth
37:52 Why Join Informa?

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