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Contenido proporcionado por Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader and Mark Costes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader and Mark Costes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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2154: Storytelling, Publishing, and Building Your Brand Pt. 1

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Contenido proporcionado por Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader and Mark Costes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader and Mark Costes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

On today’s episode, we sit down with best-selling author and media strategist Aurora Winter for the first of a two-part conversation. Aurora, a former TV executive turned entrepreneur, shares her expertise in storytelling, neuroscience, and publishing. She dives into her journey from writing nonfiction to creating a young adult fantasy series, inspired by her love for impactful stories like C.S. Lewis’ The Chronicles of Narnia. Aurora discusses the transition between traditional publishing and indie publishing, the advantages of crowdfunding platforms like Kickstarter for launching creative projects, and the entrepreneurial potential of turning books into powerful marketing tools. Packed with actionable insights for healthcare entrepreneurs and beyond, this episode offers a wealth of strategies to leverage stories, books, and AI to grow your brand and influence.

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Manage episode 459601183 series 2514811
Contenido proporcionado por Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader and Mark Costes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader and Mark Costes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

On today’s episode, we sit down with best-selling author and media strategist Aurora Winter for the first of a two-part conversation. Aurora, a former TV executive turned entrepreneur, shares her expertise in storytelling, neuroscience, and publishing. She dives into her journey from writing nonfiction to creating a young adult fantasy series, inspired by her love for impactful stories like C.S. Lewis’ The Chronicles of Narnia. Aurora discusses the transition between traditional publishing and indie publishing, the advantages of crowdfunding platforms like Kickstarter for launching creative projects, and the entrepreneurial potential of turning books into powerful marketing tools. Packed with actionable insights for healthcare entrepreneurs and beyond, this episode offers a wealth of strategies to leverage stories, books, and AI to grow your brand and influence.

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