Moose Pohyar: HOW TO SELL MORE EV'S IN 2024!

The Dealer Playbook

Hey DPB gang, in today's episode I’ve got something special lined up for you. I’m sitting down with Moose Pohyar, the General Manager at Lithia Hyundai of Fresno, who’s been making serious waves in the EV space. Now, if you’ve been with me on this journey for a while, you know I love diving into the stories of folks who’ve turned what some might call just a job into a fulfilling career. Moose is one of those people.

What I love about this conversation is how Moose doesn’t shy away from the real challenges dealers face today, especially when it comes to selling EVs in rural markets. We’re talking about a guy who’s increased his EV sales by 300% in just over a year—no small feat, especially when you consider the skepticism that still exists around electric vehicles.
Moose shares the exact strategies he used to get there, from dealership staging to heavy-duty product knowledge training, and even how he’s been able to flip the narrative on EVs in an area where gasoline and diesel have been king for decades.

Moose also shares his thoughts on the future of the automotive industry, and let’s just say, if you’re wondering what the next big thing in car sales is, this episode is for you. Plus, we get into some real talk about what it takes to stay ahead in this business, especially when the landscape is changing faster than ever.
Thanks, Moose Pohyar!

If you enjoyed this episode featuring Moose Pohyar, support us by clicking the links!

• Connect with Moose Pohyar on Linkedin

Listen to the full episode for insights and context from Moose Pohyar

⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

Connect with Michael Cirillo

• Connect with Michael on LinkedIn

CLICK HERE to learn more about The Dealer Playbook!

More Dealers Are Choosing To Partner with FlexDealer

Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.

Capíttulos

1. EV Adoption and Leadership in Cars (00:00:00)

2. Boosting EV Sales in Rural Markets (00:12:57)

3. Driving Consumer Adoption of EVs (00:19:37)