Disruptive Forces: Why Used EVs Could Be the Next Big Thing
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In this episode, I host a powerhouse panel featuring Brian Kramer, Jimmy Douglas, Alex Lawrence, and John, industry leaders at the forefront of the used car EV disruption. We delve deep into various facets of the EV market, exploring trends, challenges, and opportunities that shape the landscape.
What We Discuss In This Episode:
The used car market is undergoing a quiet revolution driven by electric vehicles (EVs). Consumer interest in EVs is on the rise, with a significant portion of used car searches specifically targeting electric models. This translates to even higher actual sales figures, indicating a strong shift in preferences.
However, many used car dealerships are lagging behind this trend. A lack of knowledge about EVs, limited infrastructure for charging them on-site, and even common resistance that are creating hurdles for these businesses. This presents a golden opportunity for dealerships that can adapt and embrace EVs. We emphasize the pivotal role of a customer-centric approach in fostering EV adoption. Exploring the significance of dealership training programs to equip sales associates with the knowledge and expertise needed to provide a consultative and educational buying experience.
We also unravel the affordability factor driving EV adoption. We examine the attractive pricing and payment options for EV models like the Tesla Model 3, shedding light on how dealers can capitalize on this opportunity to bridge the gap between consumer interest and dealership offerings. Our dialogue underscores the importance of dealers embracing EVs as a viable and accessible option for consumers.
Looking ahead, experts predict significant growth in the used EV market over the next few years. There are, however, some challenges that need to be addressed. Consumers still have concerns about electric vehicles, including a lack of overall awareness, the absence of standardized charging systems, and anxieties surrounding battery degradation. Overcoming these hurdles will be crucial for the continued expansion of the used EV market.
Join us as we unravel the mysteries of the EV disruption and explore the untapped potential of the used car EV market.
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