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EP107: "Data Powered Revenue Acceleration for Event Organisers" with Heather Holst-Knudsen, CEO H2K Labs #eventprofs
Manage episode 388146300 series 3332506
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My guest for this episode is Heather Holst-Knudsen, CEO & Founder of H2K Labs. Based out of Florida, H2K Labs helps events, media, marketing, and technology companies develop data-powered revenue growth.https://www.h2klabs.com/
Conversation includes:
- What is meant by a data first approach?
- What are the first steps businesses can make in utilising data in their sales strategies?
- Best practices when integrating new products, services and businesses into an existing infrastructure
- The role of data in modern sales strategies
- How can event organisers effectively use data to demonstrate value to potential sponsors and exhibitors?
- How can businesses create the cultural change needed to embed a shift to a data driven sales environment and a customer centric team?
- How to you use data to measure and showcase the ROI for sponsors and exhibitors’ post-event?
- What does Heather mean by “Forecasting is a Continuous Journey, not a Monthly Report”?
- Heather’s view on the evolution of data-driven strategies in the B2B events and media sectors in the next 5-10 years
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
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