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Why Terminology Matters
Manage episode 375759605 series 3193610
Contenido proporcionado por Andrea Belk Olson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Andrea Belk Olson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Rapid Unscheduled Disassembly vs. Explosion. Pre-Owned vs. Used. We've seen a lot of terminology changes over the years, and it's because words matter. How you communicate and frame something has been a technique used by marketers for decades. Yet as organization leaders, we often make terminology more abstract and complicated instead of simple, compelling, and clear. This is one of the main causes why our organizations don't understand what we do and why we do it.
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