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Understanding The Types of Non-Customers
Manage episode 443351759 series 3193610
Contenido proporcionado por Andrea Belk Olson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Andrea Belk Olson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by industry, product type, service type, or some other categorization. Then the marketing blitz begins. Maybe you create a special offer on a product. Or a discount for new customers. Or just put up some billboards to build general brand awareness. But the needle doesn't move that significantly. Why?
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