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372: Layden Williams Talks His Role at LIFT Sports Management
Manage episode 414505359 series 134637
Contenido proporcionado por Columbia Sports Management. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Columbia Sports Management o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Tom and Mike welcome back Layden Williams, Senior Manager of Athlete Marketing at LIFT Sports Management. Layden gives his background and how he ended up joining LIFT. He also discusses marketing the different athletes he works with and the parallels from his brand marketing work to athlete marketing. Layden goes on to discuss more about LIFT, their growth as an agency and LIFT Media. Lastly, Layden also discusses NBA Basketball, trends in college athletics and how LIFT continues to grow as an agency. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25 managing social media efforts. Links: https://www.linkedin.com/in/laydenwilliams/ https://www.liftsm.com/
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409 episodios
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Manage episode 414505359 series 134637
Contenido proporcionado por Columbia Sports Management. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Columbia Sports Management o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Tom and Mike welcome back Layden Williams, Senior Manager of Athlete Marketing at LIFT Sports Management. Layden gives his background and how he ended up joining LIFT. He also discusses marketing the different athletes he works with and the parallels from his brand marketing work to athlete marketing. Layden goes on to discuss more about LIFT, their growth as an agency and LIFT Media. Lastly, Layden also discusses NBA Basketball, trends in college athletics and how LIFT continues to grow as an agency. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25 managing social media efforts. Links: https://www.linkedin.com/in/laydenwilliams/ https://www.liftsm.com/
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Where the biggest names in the world of sport go one-on-one with sports journalist Mark Howard. From ultimate highs to tear-jerking lows, Howie lifts the lid on the real stories behind the headlines. He sits down with the biggest names in Australian & world sport, finding out how they started out, what makes them tick, how they deal with the big wins and the big losses, and how they take on sport and life from here.
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