Vertical Integration: How to Build a Truly Full-Service Brokerage

The Crexi Commercial Real Estate Podcast: Conversations in All Things CRE

This episode explores the power of wealth creation and CRE success by building a full-service brokerage with Nick Terry, Managing Partner at Rifle CRE.

The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.

This episode of The Crexi Podcast features host Ashley Kobovitch sitting down with seasoned commercial real estate expert Nick as he shares his journey from small-town beginnings to leading a successful firm. He discusses his multifaceted career, including brokerage, construction, and investment, and highlights key lessons learned, the importance of mentorship, and maintaining strong client relationships. Nick also delves into the benefits of using advanced marketing, technology in real estate, and the intricacies of the small bay multi-tenant industrial market in Houston.

• Introduction to The Crexi Podcast
• Meet Nick Terry: A Journey in Commercial Real Estate
• Nick's Career Path and Early Lessons
• Mentorship and Key Lessons Learned
• Ethics and Personal Values in Business
• Community Involvement and Personal Life
• The Origin and Challenges of Rifle CRE
• Rifle CRE's Unique Approach and Technology
• Value-Add Projects and Success Stories
• Team Growth and Mentorship at Rifle CRE
• Client Relationship Strategies
• Choosing the Right Clients
• Loyalty and Client Service
• Competing with Larger Firms
• Future Goals for Rifle CRE
• Houston Industrial Market Overview
• Investor and Lender Perspectives
• Rapid Fire Questions and Advice
• Conclusion and Contact Information

About Nick Terry:

Nick is the managing partner of Rifle CRE with over 20 years of experience in commercial real estate, including more than 3 million square feet of development, construction, and brokerage. Before founding Rifle CRE in 2020, he served as Vice President at NAI Partners and started his career with Caldwell Companies, building strong industry relationships.

Active in his community, Nick is a Deacon at United City Church, past president of the Houston A&M club, and an alum of Leadership North Houston. He’s also passionate about connecting with others, sharing interests in family, skiing, Texas A&M, and finding the best local coffee spots.

Beyond Rifle CRE, Nick co-owns a residential real estate brand and a commercial construction company focused on office and industrial interiors. He holds a Texas Real Estate Broker’s license, a Master Peace Officer license, and is a licensed Foster Parent. Nick earned the CCIM designation in 2019, the Masters in Commercial Property designation, and achieved the SIOR and IREM CPM certifications in 2024, reflecting his broad expertise in commercial and investment real estate.

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For show notes, past guests, and more CRE content, please check out Crexi’s blog.

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