Ep. 1 - Unlocking the Secrets of Retail Tenant Rep with Jason Baker

The CRE Connection · Samy Soussan

Join us for an insightful conversation with Jason Baker, co-founder and principal of Baker Katz, where we explore his remarkable 25-year career dedicated to the Houston retail market. Listen in as Jason shares his personal journey, from growing up in a real estate family to becoming a leader tenant rep. He gives us a behind-the-scenes look at his role, the importance of a good partnership in the industry, and sprinkles in some wisdom he has gathered over the years.

We continue our discussion by focusing on the changing landscape of the retail industry and the evolving role of tenant rep brokers. Find out why the customer experience is now more crucial than ever and how retailers are adapting to the current market. Jason shares insights on how brokers can control the things they can produce hard-to-find information and the importance of representing the brand well.

Finally, we explore the significance of omni-channel retailing in the post-COVID era and discuss strategies for finding suitable commercial spaces in the competitive Houston market. We discuss the lessons learned from the pandemic, the value of relationship building in commercial real estate, and the critical role of omni channel presence. Jason also shares the four habits his father taught him that he believes are instrumental to success in this industry. This episode is a goldmine of information for anyone interested in commercial real estate or retail strategies.

▶️ If you're interested in learning more about Jason, check out the following links:
▶ LinkedIn: https://www.linkedin.com/in/jason-s-baker/
▶ Website: https://bakerkatz.com/
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