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5: 20% of Your Data Could Be Bad: Here’s How to Fix It w/ Bud Walker
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When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable.
If you’ve got a lot of data—and who doesn’t, these days?—it becomes vital to spend the resources to ensure that the data you’re using is accurate.
In this episode of the Corporate Data Show, Bud Walker, Vice President of Strategy at Melissa Data, underscores why focusing on active data quality can save and make both time and money (plus tips on how to convince management).
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