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11: How to Break Through a Well-Fortified Inbox w/ Rich Wilson
Manage episode 288638738 series 2902568
Contenido proporcionado por Rick Holmes: CEO of Every Market Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Rick Holmes: CEO of Every Market Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.”
With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?”
In this episode Rich Wilson, VP of Customer Experience at BrightWave Marketing, explains why getting data to give you the right context is crucial to breaking through an inbox.
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